The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive, you can use demand data analysis for "Early Edition" during December 2023 in the United States to make more informed decisions about content and acquisition. Firstly, demand can be used to calculate content valuation by revealing the dollar value contribution of any title to any platform in any region. By using demand, you can estimate how much a specific title will bring to a platform, the most popular content in a specific market or globally, how a title drives engagement, acquire titles that exhibit opportunity for increased engagement, and test the scalability of a concept.
Using demand data, you can estimate the show's ability to drive subscriber acquisition and retention. The insight into the drop in demand by 26.6% during December can be used to address possible viewer fatigue or other issues that could lead to a decline in subscriber engagement. By assessing the TV series' ability to drive subscriptions and maintain engagement over time, executives can make informed programming decisions and perfect the pre-release marketing strategy to optimize viewing rates.
Further using demand data, the content can be optimized for retention and growth by assessing its competitive benchmarking, targeting appropriate platforms for distribution, and assessing the best pricing and release strategy. The information about where the show is most demanded can also guide distribution decisions.
By comparing the performance of "Early Edition" on a rolling 1-year basis vs the last 30 days, you can get insights into its popularity trends. The increased popularity of the show in the last 30 days compared to the previous year can be useful information for executives to further promote the show, attract more subscribers, and update the content strategy for the platform.
Additionally, the Parrot Pulse for the show helps provide a measure of the show's global performance across various dimensions. This performance can be leveraged to come up with expansion opportunities, franchise or spin-off ideas. Knowing that the show travels poorly can inform decisions on acquisition, focusing more on acquiring or producing content with better travelability.
Overall, analysing TV series demand data such as that for "Early Edition" can help executives make informed, data-driven decisions about their content, acquisition, distribution, and programming strategies, helping them maximize their ROI while continuously engaging their audience.
This is Early Edition's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Early Edition travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Early Edition is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Early Edition also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Early Edition, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:04 p.m. PST using demand datasets from Parrot Analytics for Early Edition in the United States. We provide our partners with valuable SVOD expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.
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