The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content valuation uses demand data to estimate the dollar value contribution of any title to any platform in any region, which means decision-makers in the entertainment industry can determine how much a show is worth. This can be applied to an individual series or an entire library.
Using the analysis of "EastEnders" for the month of March 2024 in the United States as an example demonstrates how decision-makers can utilize demand data for informed decision-making. The show has decent performance with 4.0 times the audience demand of the average show in the United States over the last 30 days, although this value has been decreasing in the past few months. The show is also highly ranked in the romance genre with demand higher than 95.4% of all romance titles in the United States.
Decision-makers can also see that the show has strong fan affinity with shows like "Last Man Standing" and "90 Day Fiancé: Happily Ever After?" The insight into viewers' preferences can inform decisions about new programming that will resonate with the channel's audience. Additionally, the magnitude of the decline in audience demand can inform discussions around extending the show’s production run. The recent spike in demand along with high levels of audience demand over time could also indicate an opportunity to monetize the show in other ways, such as producing a spinoff series.
Decision-makers can also use demand data to analyze the global potential of EastEnders. The Parrot Pulse for "EastEnders" across six dimensions showed that the worldwide audience demand is good, and its reach is good. Decision-makers can use this information to evaluate if "EastEnders" would perform well in other markets and target distribution in specific regions.
The analysis also shows that United States demand for "EastEnders" was only 30% of the demand in its country of origin, the United Kingdom, indicating that "EastEnders" may have potential to generate additional revenue by expanding its distribution in the United States. Decision-makers can also compare the performance of "EastEnders" over time and how show ratings fluctuate within different time frames to make informed decisions about the show's future. For example, if audience demand is higher in specific seasons, decision-makers can make a case for a renewed focus on creating content for those seasons.
Overall, the demand data provides insights into optimizing the show structure, content and global distribution for maximum growth, audience engagement, and profitability for decision-makers in the entertainment industry.
EastEnders's travelability to the United States in the last 30 days is 30%, which means that the audience demand for EastEnders is 30% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well EastEnders travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s EastEnders is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for EastEnders, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:03 p.m. PST using tv demand datasets from Parrot Analytics for EastEnders in the United States. We provide our partners with deep TV analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.