The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data provides crucial insights for streaming platforms, studios, talent agencies, and TV networks to make decisions on content acquisition, programming, and distribution. For instance, let's examine the Indian TV series "Ek Duje Ke Vaaste" for the month of March 2024 in the United States, which is the second-largest market for Indian TV programming after India.
Content Valuation: Firstly, demand data helps in content valuation as it reveals the dollar value contribution of any title, to any platform, in any region. The exceptional performance of "Ek Duje Ke Vaaste" in the US market, with nine times the audience demand of the average show in the United States over the last 30 days, signifies its high value relative to other TV series. Parrot Analytics' content valuation system powered by global content demand and supply can reveal the economic value of this TV series and help in acquisition and distribution decisions.
Programming Decisions: By providing a detailed analysis of the audience demand of a TV series, streaming platforms and TV networks can make informed programming decisions. For instance, given the outstanding demand for Ek Duje Ke Vaaste, the production house may choose to promote it more aggressively or extend its rights to other geographies, to capture higher value. Moreover, the demand insights can help the platform understand viewer preferences, thereby creating a programming slate that reflects audience choices.
Distribution Decisions: Demand data can help in identifying global markets with high demand for TV series, which could provide insights into the content distribution strategy for the program. In the case of Ek Duje Ke Vaaste, the show's worldwide audience demand across all platforms is outstanding, while its travelability, which quantifies its international demand relative to India, is okay. This data could provide pivotal insights into where the show would be most popular and the reach it can garner in each geography. Platforms can tailor their distribution strategy based on this information to reach the broadest audience.
Content Acquisition: Demand data can be a powerful tool in content acquisition decisions. While Ek Duje Ke Vaaste's performance is outstanding in the US, the analysis of audience demand over a 1-year rolling basis reveals increased popularity of the show, indicating high growth potential. It is the number one show in India, the show's home market, and has significant demand in other regional markets like Pakistan, Nigeria, and Bangladesh. Talent agencies, TV series financing companies can use this data to pitch shows to streaming services or networks for acquisition, thereby generating better returns on their investments.
In summary, the analysis of "Ek Duje Ke Vaaste" demonstrates the power of demand data in informing content valuation, programming, distribution, and acquisition decisions. The insights can help the TV executives in formulating data-driven strategies, ensuring maximum value creation for their content investment.
Ek Duje Ke Vaaste's travelability to the United States in the last 30 days is 54%, which means that the audience demand for Ek Duje Ke Vaaste is 54% of the demand in its country of origin, India. Click through to another market to discover how well Ek Duje Ke Vaaste travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Sony Entertainment Television (India)‘s Ek Duje Ke Vaaste is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sony Entertainment Television (India) and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ek Duje Ke Vaaste, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 19, 2024, 2:01 p.m. PST using television demand analytics from Parrot Analytics for Ek Duje Ke Vaaste in the United States. We provide our partners with comprehensive entertainment industry analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.