The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an executive at an OTT or SVOD platform looking for a new show to acquire? Or perhaps you work at a TV production company looking for inspiration for your next hit drama series? Whatever your position may be, Parrot Analytics' demand data can provide valuable insight into audience demand, making it easier to make informed decisions that drive success.
For example, let's take a closer look at "El Chapo", a show about infamous drug kingpin Joaquín "El Chapo" Guzmán. By analyzing the demand data for "El Chapo", we can gain valuable insights and make data-driven decisions to promote the show's success.
Firstly, we can use demand data to determine the show's value. Parrot Analytics' content valuation system uses demand data to calculate the monetary value of a show for any platform or region. We can use this data to determine how much to spend on content acquisition, as well as understand which titles will drive subscriptions and reduce churn.
In terms of audience demand, "El Chapo" has maintained good demand across the United States, despite a recent decline in popularity. It is important to analyze a show's demand over time to identify trends and make decisions regarding its future.
We can also use demand data to identify the show's franchise potential and its ability to travel internationally. "El Chapo" has a good potential for spin-offs and its worldwide audience demand across all platforms is good, while travelability is okay.
Furthermore, by examining the top 10 global markets where "El Chapo" is most in-demand, we can identify key regions where the show is popular. This data can help with programming and distribution decisions, as well as understanding which regions to focus on for marketing campaigns.
In terms of audience affinity, we can analyze which other shows fans of "El Chapo" are also interested in, such as "Game of Thrones" and "Breaking Bad". This insight can be used to recommend similar shows to fans and to understand which shows to promote alongside "El Chapo" to increase viewership.
Overall, by leveraging demand data, entertainment executives can make more informed decisions regarding content acquisition, content valuation, programming, distribution, and marketing. With Parrot Analytics' system, executives can confidently choose the most in-demand shows for their platform or production company, in turn driving the success of their business.
This is El Chapo's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well El Chapo travels internationally.
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Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from Univision by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as El Chapo. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Univision to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. El Chapo), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Univision by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as El Chapo, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Univision‘s El Chapo is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Univision and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for El Chapo, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on March 29, 2024, 2:04 a.m. PST using television demand content from Parrot Analytics for El Chapo in the United States. We provide our partners with deep SVOD expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.