The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make more informed content decisions, acquisition decisions, or distribution decisions? Then look no further than demand data. Take the example of "Elementary", based on Sir Arthur Conan Doyle's classic character, which tells the story of a present-day Manhattan, where Sherlock Holmes hires Dr. Joan Watson to be his sober companion as he works as a police consultant in New York City.
Demand data reveals that "Elementary" was in outstanding demand in the United States in March 2024, with 13.6 times the audience demand of the average show in the last 30 days. This show has been increasing in demand recently, as its demand was only 13.4 times the average over the last 90 days. In the United States, "Elementary" achieved the peak rank of #397, moving up 1 spot during March. The show ranks in the 98.1th percentile in the drama genre, showing its high level of demand in this category.
"Elementary" performed exceptionally well globally according to the Parrot Pulse measure, which rates its worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. On a rolling year basis, demand was 12.9 times the average, increasing to 13.6 times the average in the last 30 days, indicating its increased popularity.
By examining the top 10 global markets where "Elementary" is most in-demand we can see that there is always higher demand than the average show. For example, in the United States, "Elementary" had an outstanding audience demand of 10.2x. In the Netherlands, demand was also outstanding. Across other parts of the world, such as the United Kingdom, Germany, Australia, France, Romania, Canada, and China, demand was good or better.
Demand data can offer executives a multitude of insights, such as content valuation, mapping local whitespaces, decision making concerning supply and demand, identifying under-monetized titles, and much more. Understanding the international audience demand and how it is distributed across countries and regions can also help executives determine where the most significant opportunities lie and how to optimize their marketing efforts. Using demand data helps inform critical decisions, such as how much to spend on content, what type of content is resonating most with the target audience, and on what platforms this content should be distributed. Overall, demand data offers executives advanced data science techniques that can help make informed decisions across the entire entertainment value chain.
This is Elementary's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Elementary travels internationally.
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Acquire the best shows from partners such as CBS to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Elementary), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBS by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Elementary is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Elementary, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 18, 2024, 2:01 p.m. PST using analytics from Parrot Analytics for Elementary in the United States. We provide our partners with meaningful TV series competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.