The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can help you make more informed content decisions. By using a show such as "Elfen Lied" as an example, we can demonstrate how demand relates to content valuation and audience engagement to aid in content acquisition, distribution, and programming decisions.
Content Valuation:
Parrot Analytics' content valuation system uses global content demand and supply to reveal a show's dollar value contribution to any platform in a particular region. "Elfen Lied" had a demand of 3.6 times the average show in the US over the last 30 days. This shows that the show is valuable in terms of attracting more audience to a platform. Comparing its demand of 3.3 times the average over the last 90 days, it indicates that its performance is increasing recently.
Acquisition and Distribution Decisions:
To aid in acquisition decisions, executives can analyze the demand trend of a show over the last 30 days compared to its average demand over the past year. The increased popularity of "Elfen Lied" in North America is significant, and it showcases how successful this show is at attracting a new audience here. The show's good performance in Canada, Poland, and Germany indicates that there may be an opportunity to expand distribution and acquire more rights to these markets. Additionally, "Elfen Lied" has a good travelability rating, indicating that the show can be successful in international distribution.
Programming Decisions:
Analysis of audience demand data can be used to make more informed programming decisions. You can compare the demand of a show to see which ones are attracting more audience to the platform. In the drama genre, "Elfen Lied" ranks at the 91.6th percentile in the US in February, indicating that it is outperforming 91.6% of all drama titles in the US at that time. Knowing what similar shows an audience likes can inform which shows you might program together on a site or platform to keep the audience engaged. "Elfen Lied" has similar fans as many popular anime titles, like "My Hero Academia", which means there may be an opportunity to program these shows together.
Marketing Decisions:
Demand data can help inform marketing decisions by enabling executives to optimize a campaign ahead of a premiere. Understanding what genres are resonating most with an audience can help in deciding which TV shows to promote via the platform. In the case of "Elfen Lied," its momentum is okay, meaning that the pace of growth is solid and the marketing campaign seems effective. Its franchise potential is also rated as okay, which could indicate that the show could benefit from promotion campaigns like talkshows or aftershow content.
In conclusion, Parrot Analytics' demand data can be used to make informed content decisions by content valuation, acquisition and distribution, programming, and marketing decisions. By analyzing a show's demand throughout the world and over time, executives can make informed decisions about how to navigate the content landscape and engage with audiences more effectively.
Elfen Lied's travelability to the United States in the last 30 days is 156%, which means that the audience demand for Elfen Lied is 156% of the demand in its country of origin, Japan. Click through to another market to discover how well Elfen Lied travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular AT-X‘s Elfen Lied is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AT-X and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Elfen Lied, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:04 p.m. PST using global tv demand content analytics from Parrot Analytics for Elfen Lied in the United States. We provide our partners with smart SVOD know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.