The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the success of your content depends on your understanding of audience demand and how that demand can help inform content and programming decisions. For example, let's take a look at the recent performance of "Euphoria" in the United States during the month of October 2023.
Firstly, it's essential to note that audience demand for "Euphoria" is outstanding, with 22.4 times the audience demand of the average show in the United States over the last 30 days. Knowing this information, entertainment executives can begin to ask themselves several questions to make informed decisions regarding content and programming, such as: How can we leverage "Euphoria's" exceptional demand to attract more viewers to our platform? Based on our current programming strategy, how can we replicate the success "Euphoria" has achieved in this market, and what key audience demographics can we target?
Additionally, executives can compare the performance of a show on a 1-year rolling basis or the last 30 days with demand metrics provided by Parrot Analytics to help provide strategic insights. Though "Euphoria's" demand has decreased recently, executives can still examine the show's performance over time to make informed content decisions about the show's future.
By looking at the Parrot Pulse report for "Euphoria," executives can gain invaluable insights across six dimensions that measure the show's impact and performance. A good example is its travelability, which measures its international demand relative to its home market. "Euphoria" has exceptional travelability, indicating that this show has widespread international appeal. Additionally, the momentum dimension measures the show's pace of growth. "Euphoria" has outstanding momentum and suggests that its growth as a show will continue.
By examining the top global markets where "Euphoria" is in high demand, executives can determine which international markets they should target and evaluate which regions the show is losing ground. With outstanding demand in the United States, China, Canada, France, India, Russianna among other countries, it can be inferred that the show has resonated well with audiences globally, and executives can consider its potential for international growth and licensing.
Lastly, content valuation is an essential consideration for entertainment executives when looking at performance data and deciding on the potential value of a show. Executives can find Parrot Analytics' content valuation system particularly useful since it provides global content demand and supply. This allows entertainment executives to estimate how much to spend on content investment, how much to make for global distribution deals, and how to prioritize their catalog content.
As such, "Euphoria" is an excellent example of how executives can use demand data to make more informed content decisions. By focusing on the show's outstanding demand, Parrot Pulse report, and the show's international appeal, entertainment executives can make data-driven content and programming decisions that are audience-driven and ensure their success in a highly competitive market.
This is Euphoria's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Euphoria travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Euphoria is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Euphoria, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Life Story), using our globally standardized Demand Expressions® metric.
This page has been modified on Nov. 27, 2023, 1:02 p.m. PST using global demand data from Parrot Analytics for Euphoria in the United States. We provide our partners with essential subscription-video-on-demand competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.