The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make more informed content decisions and acquisition decisions, Parrot Analytics' demand data offers a plethora of insights. In the case of "Exhumed," analyzing its performance on key dimensions like audience demand, travelability, longevity, franchisability, and reach, helps entertainment executives make informed decisions regarding content distribution and programming decisions. Here are some ways in which demand data for "Exhumed" can be used by entertainment executives:
1) Content valuation using demand data: With good audience demand measured at 2.8 times the average show in the United States over the last 30 days and an increasing trend relative to the last 90 days, demand data can be used to estimate the baseline value of "Exhumed" as a title. Furthermore, understanding how much of the show's value is being driven by its stars, plot, and other features can be determined using demand data. By leveraging Parrot Analytics content valuation system, executives can calculate the economic value of the show to any platform and in any region.
2) Acquisition and distribution decisions: Demand data highlights the popularity of "Exhumed" across various global markets allowing for informed decisions regarding the acquisition of the show and which platforms to target for distribution. For instance, understanding the show's rank, percentile in the genre, and fans' reaction to the show, helps executives decide which titles to acquire based on their potential to perform well. Similarly, analyzing the show's travelability, longevity, and reach dimensions allows for informed decision making regarding where to distribute the show.
3) Programming decisions: Understanding audience demand trends can help executives make better programming decisions for their platforms. Analysis of the top 10 global markets where "Exhumed" is most in-demand reveals information about which markets should be given priority programming and which ones might warrant additional marketing efforts.
4) Pre-release marketing: Demand data helps optimize marketing campaigns leading up to a show's premiere. By understanding which shows audiences are comparing "Exhumed" to, executives can incorporate relevant themes and appeal to the viewers of those shows for their marketing campaigns.
5) Content optimization: Mapping local whitespaces in any given market and understanding which genres are resonating with the audience can help executives produce or acquire content that is more tailored to the local audience's preferences. This can lead to increased engagement, higher demand, and ultimately better financial performance.
Utilizing Parrot Analytics' demand data for "Exhumed" and other shows, entertainment executives can make more informed content, acquisition, and distribution decisions, leading to increased viewer engagement, customer acquisition, and platform growth.
This is Exhumed's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Exhumed travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Documentary genre and assess the strengths and weakness of the competition’s content e.g. Oxygen, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Exhumed.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Documentary. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Exhumed from partners like Oxygen.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Documentary) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Exhumed? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Oxygen to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from Oxygen by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Exhumed. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Oxygen to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Exhumed), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Oxygen by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Exhumed, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Oxygen‘s Exhumed is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Oxygen and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Exhumed, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. True Crime), using our globally standardized Demand Expressions® metric.
This page has been updated on March 29, 2024, 7:35 a.m. PST using global tv demand datasets from Parrot Analytics for Exhumed in the United States. We provide our partners with comprehensive TV series workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.