The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive with a content acquisition decision to make, you may want to consider the performance insights from Parrot Analytics' demand analysis of "Face Off" in March 2024 in the United States. The show has decreasing demand in the country, but it is still 3.9 times more in-demand compared to the average show. Content valuation can be used here to determine the value of the show's IP globally and evaluate its value over time for a platform. You can leverage this analysis to negotiate a fair price for a new deal or renewal of the show.
A content executive should take into account the show's genre percentile ranking, which is at 93.1 for reality TV. It means "Face Off" has higher demand than 93.1% of all reality titles in the United States. Similarly, the travelability of the show is poor, meaning it's not piquing international audience interest. Franchisability and travelability are not its strengths, but its momentum is okay.
You should also look at other shows that fans of "Face Off" also like, such as "Rick and Morty" and "Loki." It may suggest that this show has similar themes and producers, directors, or actors that appeal to the same audience. To grow and retain its audience, you can consider partnerships, collaborations, or spin-off strategies with the shows that have similar audiences.
Moreover, supply and demand is a vital factor in any content acquisition or distribution decisions. Thus, understanding audience demand in various markets is an essential aspect of your strategy. The show has its highest demand in the United States, followed by France, Germany, and Canada. Compared to the average TV show demand, this series outperforms in each of these markets, indicating high potential in the international markets. Therefore, to reach a wider audience and capitalize on the show's potential, it may be worth considering international distribution such as licensing or an exclusive streaming partnership.
Lastly, the show's rolling year basis indicates an upward trend in demand popularity. Based on this analysis, if you own or have the right to distribute "Face Off," the March 2024 analysis offers valuable insight to acquire licensing deals, secure wider audiences, and keep your current subscribers happy.
This is Face Off's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Face Off travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Syfy‘s Face Off is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Syfy and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Face Off, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 17, 2024, 2:02 p.m. PST using global demand datasets from Parrot Analytics for Face Off in the United States. We provide our partners with meaningful content insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.