The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content valuation: On the back of the analysis of "Falcon Crest", we can visibly see how demand data can be used to determine the economic value or worth of a content library or individual series. The show has 2.5 times the audience demand of the average show in the United States over the last 30 days, and demand for this show has been increasing recently. As this show increases in popularity, its dollar value contribution to any platform or distributor should be increasing. For instance, Parrot Analytics' content valuation system uses demand data to show the dollar value contribution of any title to any platform or distributor in any region. By using demand data, entertainment executives can ascertain the current and future worth of their content assets with quantifiable data.
Momentum: The analysis of "Falcon Crest" could provide executives in the entertainment industry with information that can help inform marketing decisions. For instance, it could help evaluate how effective marketing campaigns are and how they compare with other shows. We can use momentum, the pace of growth over time, to determine how well-received marketing campaigns are. In the case of "Falcon Crest," although its performance is poor, we can see demand for this show has increased in the United States by 109.7% in October. This indicates that there was a successful marketing campaign, and entertainment executives can learn from this to replicate this result.
Reach: By examining the top 10 global markets where "Falcon Crest" is most in-demand, executives can use the data to evaluate if the series has a dedicated fandom or appeal to a broad group of people. Through reach, which measures the number of people expressing interest in a show, executives can identify whether a show has the potential to attract new subscribers to their platform. In the case of "Falcon Crest," this show is most in-demand in the United States and performs well in Norway, indicating that the show has a strong fan base in these areas, and there is an opportunity to acquire new subscribers in these regions.
Franchisability: Executives can use franchisability to assess the potential for IP monetization through spin-off or franchise. Franchisability measures how easily a show can be transformed into spin-offs and franchise. In the case of "Falcon Crest," its franchisability is relatively poor, but executives can determine if there is an opportunity to monetize the franchise through content development. For instance, they could look at other shows that fans of "Falcon Crest" also like, such as "Dynasty (2017)" and "Knots Landing," to see if they can create a spin-off or franchise based on the popularity of these shows.
Programming decisions: Demand data can be used to make informed programming decisions. In the case of "Falcon Crest," we can see that it has higher audience demand than 95.1% of all soap-opera titles in the United States, indicating that it is a popular title in this genre. This data can inform programming decisions for executives who are considering producing or acquiring shows in this genre, and they could use demand data to test the concept of upcoming productions by analyzing which elements of existing content fans like the most.
This is Falcon Crest's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Falcon Crest travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Falcon Crest, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 29, 2024, 4:37 a.m. PST using global demand analytics from Parrot Analytics for Falcon Crest in the United States. We provide our partners with comprehensive content insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.