The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can be used by entertainment executives to make more informed decisions regarding content, acquisition, distribution, and programming. For example, looking at "Falling Skies" in the US for March 2024, an entertainment executive could use demand data to answer various questions:
1. How is Falling Skies performing relative to other shows?
The analysis shows that the show has 7.1 times the audience demand of the average show in the US over the last 30 days, which is good. It also shows that only 8.6% of all TV shows have this level of demand. Executives could use this data to compare the show to others in the market and determine its competitive position.
2. Is demand for Falling Skies increasing or decreasing?
The analysis shows that demand for the show has been decreasing recently. While it had a demand of 7.9 times the average over the last 90 days, the data from the last 30 days shows that demand is now at 7.1 times, indicating a decrease in popularity.
3. Who are the fans of Falling Skies and what other shows do they like?
The analysis shows that fans of Falling Skies also enjoy shows like "Star Trek: Lower Decks", "The Simpsons", "South Park" among others. Executives could use this data to determine the viewing patterns of the show's audience.
4. How is Falling Skies performing internationally?
The Parrot Pulse for Falling Skies shows that its worldwide audience demand across all platforms is good, while its travel ability is okay. The show's longevity, momentum, franchisability, and reach are all rated as good or outstanding. Executives could use this data to determine the show's potential for international distribution and franchise deals.
5. What markets should we focus on for distribution or marketing
The analysis shows that the show performed well in the United States, France, Netherlands, Romania, United Kingdom, Brazil, Spain, Italy, and Australia. This data could be used by executives to determine where they should focus their distribution and marketing efforts if they want to capitalize on the show's popularity.
Demand data has immense value when it comes to content valuation because it enables executives to determine a title's dollar value contribution to any platform in any region. For "Falling Skies," executives could use the demand data to determine how much the show is worth to their platform and weigh that information against other variables when making acquisition or distribution decisions.
This is Falling Skies's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Falling Skies travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular tnt‘s Falling Skies is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Falling Skies also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for tnt and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Falling Skies, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Apocalyptic Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 18, 2024, 2 p.m. PST using demand data from Parrot Analytics for Falling Skies in the United States. We provide our partners with deep television series competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.
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