The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, looking at the current performance of "Family Law" in the United States based on the December 2023 data can help you make informed content decisions. You can use the audience demand data to evaluate the show's value and the potential return on investment. Here are some insights you can gain from the data:
1. Content Valuation: You can use the demand data available to estimate the monetary value of "Family Law" to your platform if you want to acquire it. According to the data, the show is performing well, with 2.9 times the audience demand of the average show in the United States over the last 30 days. This indicates that the show has value and can drive engagement on your platform.
2. Programming Decisions: Knowing the demand performance of "Family Law" can help you make programming decisions. For example, you can look at the show's rank, which in December dropped by 644 spots to #2310 in the United States. You can evaluate and make decisions on the time slot or slot frequency the show airs to minimize any further decline.
3. Distribution Decisions: The demand data can also help you make decisions concerning the regions where you should distribute the show. This data shows that demand for the show in Canada, the home country of "Family Law," is good, with an audience demand of 5.0x. It suggests the show may perform well in other English-speaking countries such as Australia which is also reporting good demand for the show. Conversely, the show is experiencing only okay levels of demand in countries such as the United Kingdom, France, and Israel which may suggest potential barriers to distribution.
4. Subscriber Acquisition and Retention: "Family Law" is performing well compared to the average show in the drama genre, with demand higher than 90.2% of all drama titles in the United States. You can use the data to inform future acquisition and retention strategies to target the audience that gravitates towards the themes of family law in the United States.
5. Franchisability: The show has a poor franchisability score, which measures the spin-off potential of a series. Based on the data, it may not be ideal for your platform or your distribution channels to invest in spin-offs or franchises around this particular series.
In summary, the demand data available for "Family Law" provides crucial insights that TV executives can use to make informed content decisions, acquisition decisions and distribution decisions. TV executives must evaluate the data provided for each title they acquire, produce, or distribute to maximize their platform's potential, growth, and revenue.
Family Law's travelability to the United States in the last 30 days is 28%, which means that the audience demand for Family Law is 28% of the demand in its country of origin, Canada. Click through to another market to discover how well Family Law travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Global and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Family Law, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:01 p.m. PST using television demand data from Parrot Analytics for Family Law in the United States. We provide our partners with smart TV know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.