The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you may wonder how to make informed decisions about content evaluation, acquisition, distribution, or programming. Using demand data from Parrot Analytics can provide valuable insights into these areas that can help you make more informed decisions. Let’s take a deep dive and analyze "Fatal Attraction", a popular TV series for the month of March 2024 in the United States for better understanding.
- Content valuation uses demand data to answer these questions: How much is my series worth? Using Parrot Analytics' content valuation system, we can determine the dollar value contribution of any title and measure its performance against the title average. For "Fatal Attraction," we can see that its demand is above average at 2.9 times, and its peak demand was 20.4 times the average over the course of the year. However, it has decreased popularity in the last 30 days.
- Demand enables valuing IP globally: "Fatal Attraction" has a strong fan base, and has higher demand than 90.3% of drama titles in the United States, quoted by Parrot Analytics' demand metrics. Looking at its top 10 global markets, “Fatal Attraction” is performing well in all of them.
- Content valuation is based on region-specific audience demand data: Using demand data, we can identify where "Fatal Attraction" is in demand, which will help us with acquisition and distribution decisions. Its top global market is China, where demand is strongest.
- Demand helps with subscriber retention and acquisition: Knowing what type of content your audience likes can improve subscriber retention. Other shows that fans of "Fatal Attraction" also like are "Tom Clancy's Jack Ryan", "Gen V", "Silo", "From", "Spongebob Squarepants", "Reacher", "Citadel", "MasterChef (AU)" and "Invasion". Also, since demand for "Fatal Attraction" spiked in late March 2024 in the United States, we can see that any marketing campaigns we ran for the show were effective in attracting new subscribers and retaining existing ones.
- Demand enables optimal release strategy and pricing: Knowing when demand spikes occur can help us build effective release strategies. With a spike in "Fatal Attraction" demand in late March 2024 in the United States, we might want to plan a new release of the show around that same time next year.
- Demand uncovers under-monetized titles: By analyzing Parrot Analytics' demand metrics to figure out new opportunity markets for content distribution, we can tap into previously under-monetized TV shows. If we see a growing demand for "Fatal Attraction" in Germany (where its demand is okay), we may want to think about releasing it there since this could create a new revenue stream.
Therefore, you can use Parrot Analytics' demand data for "Fatal Attraction" to evaluate the show's worth, find its strongest fan bases, identify what content your audiences like, improve retention, and plan new releases. Demand data is a valuable tool for making informed decisions and helping you get the most out of your content.
This is Fatal Attraction's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Fatal Attraction travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s Fatal Attraction is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fatal Attraction, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been updated on April 19, 2024, 2:02 p.m. PST using television demand data from Parrot Analytics for Fatal Attraction in the United States. We provide our partners with far-reaching SVOD know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.