The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives can leverage Parrot Analytics' demand data to make more informed content, acquisition, distribution, and programming decisions. The analysis of "Fate: The Winx Saga" provides a great example of how demand data can be used to make data-driven decisions.
Using demand data, content valuation can be determined, allowing OTT and SVOD platforms, TV series financing companies, entertainment talent agencies, and content distributors to determine how much to spend on content. For instance, when applied to "Fate: The Winx Saga," the analysis shows that it has 3.1 times the audience demand of the average show in the United States over the last 30 days. This information can be used to determine the dollar value contribution of the show to any platform in any region.
Another way to use demand data is to inform decisions on subscriber acquisition and retention. Executives can determine which titles to buy to grow their audience or keep current subscribers happy. For example, during March 2024, audience demand for "Fate: The Winx Saga" increased by 29.1% in the United States. Also, other shows that fans of the series also like are listed, allowing executives to determine which titles to acquire based on viewer preferences.
Demand data can also inform decisions about supply and demand. It allows executives to determine which types of content exhibit opportunities to acquire or produce. Additionally, they could evaluate the show's performance in the top 10 global markets where it is most in-demand. This analysis shows that the series outperforms the demand of the average TV show (1x) in each of these markets, indicating that it would perform well if distributed in those markets.
Parrot Analytics' demand data also enables executives to uncover under-monetized titles, assess the value of exclusivity, inform the platform and network fit, and optimize release strategies and pricing. The demand data can also be used to map local whitespace, quantify taste clusters, and power discovery and recommendations.
Finally, executives can use demand data to determine the performance of a given show over time. For example, the demand for "Fate: The Winx Saga" has been decreasing recently, although its average demand on a rolling year basis was 2.9 times the average title. By examining the top 10 global markets over the last 30 days, the data showed that the show's popularity has actually increased by 15.7%. These insights help executives to make more informed decisions about content acquisition, distribution, programming, and budgeting.
Fate: The Winx Saga's travelability to the United States in the last 30 days is 61%, which means that the audience demand for Fate: The Winx Saga is 61% of the demand in its country of origin, Italy. Click through to another market to discover how well Fate: The Winx Saga travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Fate: The Winx Saga), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Fate: The Winx Saga, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Fate: The Winx Saga is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fate: The Winx Saga, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:04 p.m. PST using global television demand analytics from Parrot Analytics for Fate: The Winx Saga in the United States. We provide our partners with smart OTT insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.