The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive looking to make more informed decisions related to content or distribution, leveraging demand data can provide insights that can guide your decision-making processes. For example, let's look at the case of "Father Brown" as an illustration of how demand data can be used to understand audience engagement, potential growth, and franchise potential.
Based on the demand data analysis for "Father Brown" in March 2024 in the United States, we can see that the audience demand for the series is good, with the show achieving 7.2 times the audience demand of an average show in the United States. This demand is increasing recently, implying increased popularity. Furthermore, examining the worldwide audience demand and travelability across all platforms, we see that "Father Brown" is performing well globally, albeit okay relative to international travelability.
In terms of longevity and momentum, "Father Brown" performs well, with the show maintaining good audience demand over time, and the pace of growth is also good. These are factors, among others, that a TV producer or executive can consider when deciding whether to continue the series for more seasons.
Demand data can also help you understand the show's reach and franchise potential. For example, looking at the top 10 global markets for "Father Brown," we see that the show outperforms the demand of the average TV show in each of these markets, with the United Kingdom being the number one market globally. This kind of data is essential, as it allows a TV producer or executive to understand the true value of a show across different markets.
Another critical factor to consider for content distribution is when demand spikes, as we see for "Father Brown" in late March 2024. Understanding trends in demand allows businesses to target promotions and advertising in a way that's likely to stabilize and grow demand levels, leading to better ROI.
The audience demand data can also help TV executives make decisions concerning supply and demand. In the case of "Father Brown," the data shows that it is attracting high demand in different markets, indicating that it could be a smart acquisition for a TV series financing firm, content distributor, or linear network.
Finally, audience demand data can help in the content valuation process. For example, in the case of "Father Brown," we can determine how much value the series brings to a streaming platform or linear network based on the demand data. Such data provides the ability to estimate the ROI that a specific title is likely to generate for a given platform. This kind of analysis is particularly useful for determining exclusive rights or renewals for a given series.
Overall, leveraging demand data of any given TV series, such as "Father Brown," and understanding how it relates to content valuation can provide the essential insights needed by entertainment stakeholders to guide their content, acquisition, distribution, and programming decisions.
Father Brown's travelability to the United States in the last 30 days is 61%, which means that the audience demand for Father Brown is 61% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Father Brown travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Father Brown is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Father Brown, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Period Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2 p.m. PST using global demand analytics from Parrot Analytics for Father Brown in the United States. We provide our partners with far-reaching SVOD insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.