The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment industry executive, it is important to understand how audience demand data can be used to make informed decisions about content valuation, acquisition, distribution, and programming. An example of this can be seen in the case of "FBI," a popular drama series in the United States. By examining the show's audience demand data, entertainment executives and industry participants can gain insights into the show's performance and make strategic decisions.
One way that demand data informs content valuation is by revealing the dollar value contribution of any title to a platform in any region. With "FBI" having 11.8 times the audience demand of the average show in the United States over the last 30 days, and outperforming 97.5% of all drama titles, it is clear that the show has significant value. Additionally, by examining the top 10 global markets where "FBI" is most in-demand over the last 30 days, executives can understand which regions are key focus points for distribution and promotion.
Demand data also helps with acquisition decisions by providing insights into supply and demand. With the popularity of "FBI" growing in the last 30 days, executives can determine if the show represents an opportunity to acquire or produce more content in the same genre, or if it is time to launch a spin-off or franchising initiative.
Programming decisions can also be optimized with demand data, such as when considering optimal release strategies or pricing. For example, the audience demand spike in late October 2023 for the United States for "FBI" can be leveraged to help executives identify the best time to release new seasons or episodes of a show, to maximize their success.
Additionally, executives can use demand data to drive subscriber acquisition and retention decisions. By examining popular shows among fans of "FBI," such as "FBI: International," "S.W.A.T.," and "NCIS," entertainment companies can identify which titles to acquire or produce to keep existing audiences happy or reach new ones.
In conclusion, as an entertainment industry executive, it is critical to understand how to leverage audience demand data to make data-driven decisions. In the case of "FBI," it is clear that this show has significant value, outperforming the average show in all the key markets and genres. By examining demand data, entertainment executives can better determine content valuation, acquisition, distribution, and programming decisions, ultimately driving engagement and success for their organizations and the shows they produce.
This is FBI's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well FBI travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s FBI is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for FBI, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on Dec. 5, 2023, 1:01 p.m. PST using global demand datasets from Parrot Analytics for FBI in the United States. We provide our partners with extensive SVOD workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.