The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive searching for information to make more informed television content decisions, you must look no further than audience demand data. Parrot Analytics' content valuation system analyzes global audience demand to determine a show’s worth, and how it can drive engagement with the rest of a platform's content catalog. "Fellow Travelers"’s success is a perfect example of how demand data can provide insight into the performance of a series in the marketplace.
Firstly, the show's impressive demand in the United States means it is undoubtedly a series that should be considered as a strategic asset for any SVOD platform looking to acquire or distribute premium content. In addition, content valuation can be used to estimate the ROI a title will bring to any given platform while also assessing a TV series' ability to drive viewership and retention. Based on the Parrot Pulse, "Fellow Travelers" has good spin-off potential and excellent travelability, meaning that it can travel well globally to different regions while also having the potential for franchise development.
The show's rank and genre percentile info can be used by executives to understand how the show is performing compared to others in its genre on a local and global scale and to determine what genres are most lucrative in a given region. Furthermore, the information on demand decreasing over time can be used by executives to make decisions about whether to continue investing in a show, modify or end it.
By knowing the other top shows that fans of "Fellow Travelers" also like, executives can make intelligent programming decisions. They can ensure the creation and acquisition of more related content that fans of "Fellow Travelers" enjoy, such as "Loki" and "Rick And Morty."
Demand data is also essential for gauging how well a TV series holds up over time. By evaluating its global performance in areas like momentum, reach, and longevity, you can choose to pick up long-lasting hits like "Fellow Travelers" for your platform.
Finally, demand data can help with subscriber retention and acquisition. Knowing the type of content that will attract new subscribers to a given platform and keeping current viewers happy is critical in maintaining steady, sustainable growth.
In summary, "Fellow Travelers" is a perfect example of how executives can use audience demand data to inform content acquisition, production, and distribution decisions for any platform.
This is Fellow Travelers's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Fellow Travelers travels internationally.
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Acquire the best shows from partners such as SHOWTIME to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Fellow Travelers), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s Fellow Travelers is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fellow Travelers, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Political Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on Feb. 28, 2024, 1 p.m. PST using demand metrics from Parrot Analytics for Fellow Travelers in the United States. We provide our partners with deep TV know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.