The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives working across a range of sectors, utilizing demand data provided by Parrot Analytics can provide a wealth of information when it comes to making informed content, acquisition or distribution decisions. By analyzing the audience demand for a particular title, executives can get a view of how a show is performing in the market and make comparisons to other titles available on the market.
Looking at "Fireman Sam" for the month of March 2024 in the United States, executives can use the following insights gained from demand data to make strategic decisions:
1. Content valuation uses demand data to answer critical questions such as how much is a particular series worth? Demand data from Parrot Analytics' content valuation system helps answer this question. In this context, "Fireman Sam" has 9.5 times the audience demand of the average show in the United States, therefore confirming it as a valuable asset.
2. Demand data powers Parrot Analytics' content-valuation system, which helps determine the dollar value a particular title contributes to any platform. This system can be used to estimate the ROI a particular title will bring to the platform and the title's ability to drive subscriptions and mitigate churn.
3. Demand informs subscriber acquisition and retention strategies, executives can leverage audience insights to answer questions like which titles should they buy to grow their audience, or which titles should they acquire to retain their current audience. With the 19.7% increase in audience demand for "Fireman Sam" in March, it can be said that the show might be a good acquisition for the platform.
4. Demand enables you to compare the performance of a title versus other titles in the market. By comparing the performance of "Fireman Sam" in the United States versus other shows in the comedy genre, it's easier to understand how it fares against competitors. It ranks in the 95.9th percentile in the comedy genre, which indicates it has higher demand than 95.9% of all comedy titles in the United States.
5. Demand helps to create a content release strategy that makes sense. By examining the demand patterns of a title like "Fireman Sam", platforms can better understand the best release strategy for such a title. As an example, "Fireman Sam" experienced a demand spike in mid-March of 2024; a platform can leverage that information when planning a release schedule.
In conclusion, leveraging demand data generated by Parrot Analytics can provide entertainment executives with valuable insights to make informed decisions about content valuation, acquisition, or distribution strategies. Demand data can not only help to identify which titles have high demand but also which titles are driving engagement and retaining subscribers, how to create a content release strategy, and how a title is faring against competitors in the market.
Fireman Sam's travelability to the United States in the last 30 days is 110%, which means that the audience demand for Fireman Sam is 110% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Fireman Sam travels internationally.
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Acquire the best shows from partners such as CBBC to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Fireman Sam), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular CBBC‘s Fireman Sam is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fireman Sam, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been revised on April 18, 2024, 2 p.m. PST using television demand datasets from Parrot Analytics for Fireman Sam in the United States. We provide our partners with essential entertainment industry competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.