The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive working for an OTT platform or TV production company, it's important to have a clear understanding of the demand for content. Utilizing data from Parrot Analytics, allows us to make better programming, acquisition, distribution, and content valuation decisions. Let's take the example of "Flip Or Flop Atlanta" to understand how this data can help us.
Firstly, content valuation is crucial in determining how much to spend on acquiring or producing content. The Parrot Analytics content valuation system is based on demand data, which reveals the dollar value contribution of any title, in any region. In the case of "Flip Or Flop Atlanta," the show has a good level of audience demand for the last 30 days, 3.0 times the average show in the United States, and is increasing in popularity. This data can help in valuing the content and forecasting its future worth.
Secondly, demand data explores what content is most popular in the market or on a global scale across genres, which can be useful when making acquisition decisions. For instance, by examining the top 10 global markets where "Flip Or Flop Atlanta" has a higher demand rating, we find that the United States is the number one market, followed by Canada. This information can help executives broaden their market reach and prioritize certain regions to air their content where the show is more in-demand.
Thirdly, demand data can be used to make programming decisions that drive engagement and reduce churn. For instance, by finding out what shows are most popular with the audience that enjoys "Flip Or Flop Atlanta ", such as "Fixer To Fabulous" or "Good Bones," executives can make informed decisions about which shows or genres to focus on developing.
Fourthly, demand data can be useful in deciding which content is suitable for different platforms and networks. By using data about the show's reach, travelability, and franchisability, executives can determine which platforms or networks the show is best suited for.
Finally, demand data can inform marketing strategies and help optimize pricing. Executives looking to release content at the right time and set the right price, can leverage demand data to better understand audience preferences and buying behavior. Whether a show has global appeal, travelability, or is a good franchising opportunity, executives can leverage demand data to make more informed content decisions.
Overall, demand data is a critical component of the decision-making process in the entertainment industry. It serves as an essential tool for executives to understand the value of content, identify opportunities, and make strategic decisions that will lead to a profitable business.
This is Flip Or Flop Atlanta's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Flip Or Flop Atlanta travels internationally.
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Acquire the best shows from partners such as hgtv to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Flip Or Flop Atlanta), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as hgtv by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Flip Or Flop Atlanta, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular hgtv‘s Flip Or Flop Atlanta is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Flip Or Flop Atlanta also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for hgtv and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Flip Or Flop Atlanta, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Property Reality), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 15, 2024, 10:21 p.m. PST using television demand content from Parrot Analytics for Flip Or Flop Atlanta in the United States. We provide our partners with extensive entertainment industry analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.
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