The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives can use demand data to make informed content, acquisition, distribution, and programming decisions. Parrot Analytics provides an economic valuation system based on global content demand and supply that can determine the dollar value contribution of any title to a specific platform in any region.
Using "Floribama Shore" as an example, executives can analyze the demand data to make more informed content decisions. The analysis shows that "Floribama Shore" has excellent demand in the United States, with 8.2 times the audience demand of the average show and a peak rank of #873. It also indicates that the show's momentum has been okay and that the audience demand has increased in the United States by 0.5% in March.
Executives can also learn about the audience's preferences and other shows that could have similar demand as "Floribama Shore" based on affinity analysis. The data shows that fans of "Floribama Shore" also like "Mystery Science Theater 3000: The Return," "Ghost Adventures," and "RuPaul's Drag Race," among others.
Using demand data, executives can quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. They can determine the ROI of a specific title for a given platform and assess a TV series' ability to drive subscriptions and mitigate churn. In the case of "Floribama Shore," they can calculate its value to MTV or any other possible streaming platforms.
Demand data can also help in optimizing release strategy and pricing. For example, executives can examine where demand is highest for "Floribama Shore" and release the content first in the countries with high demand to maximize its impact.
Finally, demand data can help executives in assessing content's scalability and expansion opportunities. According to the analysis, "Floribama Shore" has exceptional demand in its home market, with good to okay demand globally, indicating potential efforts to further penetrate international markets.
In conclusion, entertainment executives can utilize Parrot Analytics' demand data to make informed content, acquisition, distribution, and programming decisions to maximize the value of their content to the audience. The data can provide insights into the popularity of a show, its performance across international markets, audience preferences, and other aspects that can help in making informed decisions.
This is Floribama Shore's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Floribama Shore travels internationally.
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Acquire the best shows from partners such as MTV to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Floribama Shore), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular MTV‘s Floribama Shore is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Floribama Shore, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Housemates Reality), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:04 p.m. PST using global television demand metrics from Parrot Analytics for Floribama Shore in the United States. We provide our partners with smart content workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.