The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to make more informed content, acquisition, distribution, or programming decisions to maximize revenue and viewer engagement. One way to do this is by using demand data to understand audience engagement and interest in a particular show. For example, analyzing the demand for "For All Mankind" in October 2023 in the United States can yield valuable insights that executives can use to make more informed decisions.
Content Valuation:
By using demand data, entertainment executives can determine the value of a particular TV show. In the case of "For All Mankind," demand has been increasing recently, and the show had 23.0 times the audience demand of the average show in the United States over the last 30 days. Its demand over the same period was higher than 99.8% of all history titles in the United States, highlighting its value to a potential distributor. Quantifying the marginal revenue contribution of titles can help OTT or SVOD platforms estimate the potential ROI and determine how much to spend on content.
Audience Segmentation:
Another way to leverage demand data is by using it to segment the audience for a particular show. In the case of "For All Mankind," the top 10 global markets where it is most in-demand have been identified, highlighting where the potential viewership is highest. Entertainment executives can use this information to prioritize marketing and distribution efforts in these markets and maximize the return on investment.
Concept Optimization:
By examining the shows that audiences of "For All Mankind" enjoy, executives can optimize ideas for future shows or future seasons. It´s important to understand that these audiences are likely to be interested in similar concepts, making this information valuable in the creative decision-making process.
Acquisition Decisions:
Demand data can help executives make informed decisions when acquiring or producing new content. In the case of "For All Mankind," it has exceptional travelability and a global demand across all platforms. Executives can analyze demand data to determine what type of content is exhibiting opportunity for acquisition or which content to further develop for global SVOD expansion.
Marketing Strategy:
Entertainment executives can analyze demand data to help determine the most effective marketing strategy for promoting particular shows. By understanding what elements of existing content fans like the most and how well the show is doing in different markets, executives can target the right audience at the right time to maximize engagement and viewership.
In conclusion, demand data has the potential to transform the entertainment industry by enabling executives in various roles, as mentioned in the beginning, to make more informed content, acquisition, distribution, or programming decisions. By analyzing the demand data of a show like "For All Mankind," entertainment executives can optimize their strategies in crucial areas such as content valuation, audience segmentation, concept optimization, acquisition decisions, and marketing strategy. It is already being used to good effect by forward-thinking entertainment companies.
This is For All Mankind's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well For All Mankind travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s For All Mankind is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch For All Mankind also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for For All Mankind, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on Nov. 29, 2023, 1:01 p.m. PST using tv demand datasets from Parrot Analytics for For All Mankind in the United States. We provide our partners with deep television series insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.
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