The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can be a valuable tool to help you make more informed content, acquisition, distribution, or programming decisions. This is because demand data provides insights into what audiences are interested in, allowing you to tailor your content decisions to meet those interests. With that said, let's take a look at the demand data for the TV series "For All Mankind" and see how this information can be used to inform content-related decisions.
Content Valuation:
Understanding how much a TV series is worth to a streaming platform or a pay-TV network is crucial when making content-related decisions. In this context, demand data can be used to analyze the dollar value of a specific title's contribution to a platform or network. In the case of "For All Mankind," its outstanding demand in the US is an indication of the show's contribution to the platform or network. Thus, the ongoing decline in its demand over the past 90 days is something that needs to be analyzed and addressed.
Programming Decisions:
Using demand data can help with program scheduling and release strategies. In the case of "For All Mankind," its demand spiked in late March 2024 in the United States. This is an indication of when audiences are most interested in the content, and the show's programming can take advantage of this insight as they decide when to air new episodes.
Distribution Decisions:
Understanding various global markets' demand can help entertainment executives target specific markets for distribution. In the case of "For All Mankind," the show outperforms the average TV show's demand in each of the top 10 global markets where it is most in-demand. For example, the US is the show's number one market globally, and the show's outstanding audience demand in the US is an essential factor to consider when making distribution decisions.
Acquisition Decisions:
When deciding whether to acquire a particular TV series for a network, demand data can inform the decision-making process. For example, the "For All Mankind" show has exceptional worldwide audience demand across all platforms, and its travelability is exceptional, indicating the high demand for the content worldwide.
Content-Related Decisions:
Using the Parrot Pulse data for "For All Mankind," entertainment executives can gain more insights into how well the show is doing across six dimensions. These dimensions include worldwide audience demand, travelability, momentum, longevity, franchisability, and reach. The data analysis shows that the show has exceptional performance across all categories, which can be used to inform content-related decisions.
In conclusion, understanding audience demand data can be valuable for entertainment executives when making content, acquisition, distribution, or programming decisions. Because demand data gives insight into what audiences are interested in, applying it to decision-making helps in creating content that is more tailored to audience preferences. The insights provided by analyzing the demand for shows such as "For All Mankind" can be used in numerous ways to make informed decisions.
This is For All Mankind's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well For All Mankind travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s For All Mankind is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for For All Mankind, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 17, 2024, 2:01 p.m. PST using demand data from Parrot Analytics for For All Mankind in the United States. We provide our partners with far-reaching media industry know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.