The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The TV landscape is highly competitive, and industry executives need to make informed decisions to create, acquire, distribute and program content that will resonate with their audiences. This is where demand data comes in. It is a crucial tool for making data-driven content, acquisition, and distribution decisions. One example of how demand data is used is the analysis of the popular TV show, Foundation.
Parrot Analytics has analyzed the demand for Foundation, specifically for the month of March 2024 in the United States, and has identified some interesting insights. By using this data, entertainment executives can make more informed content, acquisition, and programming decisions.
One way demand data can be leveraged by entertainment executives is content valuation. It helps them to determine how much to spend on a particular TV series. Parrot Analytics' content valuation system is based on demand data, which reveals the dollar value contribution of any title, to any platform, in any region. This data can aid executives to identify the basic value of a title. For example, Foundation has 19.9 times the audience demand over the last 30 days in the United States, which is exceptional. Demand data helps entertainment executives to know how much a title is worth.
Demand data enables the assessment of the show's popularity. Foundation has a high level of demand that sets it apart from other TV shows. Furthermore, executives can use demand data to discover what the audience likes about a specific TV show. Parrot Analytics discovered that other shows that fans of Foundation also like are “For All Mankind,” “Star Trek: Strange New Worlds,” “The Wheel Of Time,” “The Mandalorian,” “Loki,” “Silo,” “Rick And Morty,” “Halo,” and “Monarch: Legacy Of Monsters.”
Demand data can also aid in making distribution decisions. It enables an executive to map out the demand for a TV show in specific regions. This information shows that the United States is Foundation's number one market globally. Also, it outperforms the demand of average TV shows in each of the 10 most coveted markets.
Demand data can be used to optimize a show's release strategy. For example, demand data can inform executives about the optimal time to release a show based on audience demand. In the case of Foundation, the show achieved its peak audience demand later in March 2024.
Finally, executives can use demand data to determine a show's franchise potential. For Foundation, the show's franchisability (spin-off potential) is outstanding, and its reach (the number of people expressing demand for a show) is outstanding. These facts indicate that Foundation has significant franchise potential for entertainment executives, and they can significantly benefit if they choose to invest in the show using this information.
In conclusion, the use of demand data is a crucial tool for making more informed decisions for all executives involved in the entertainment industry. It is particularly valuable for content valuation, content acquisition, distribution, and programming. Demand data can aid in identifying the worth of a title, assessing popularity, making distribution decisions, identifying the best release strategy, and determining franchise potential. By examining the popularity of titles like Foundation, executives can make more informed decisions, and ultimately, improve their ROI.
This is Foundation's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Foundation travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Foundation is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Foundation, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 18, 2024, 2 p.m. PST using television demand data from Parrot Analytics for Foundation in the United States. We provide our partners with smart television industry competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.