The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive looking to make informed content and programming decisions, demand data can provide valuable insights into audience preferences and the performance of your titles. The recent performance of "Frasier" is a good example of how using demand data to assess audience demand can inform content valuation, acquisition, distribution, and programming decisions.
Content valuation: By assessing audience demand using Parrot Analytics' content valuation system, you can determine the current value of a series. For example, "Frasier" has 18.1 times the audience demand of the average show in the United States over the last 30 days, indicating high demand for the show in the region. Moreover, the show's demand has been increasing recently, which adds to its valuation. This information can help you to determine whether it's worth bidding for the show or acquiring the rights for exclusive distribution in a particular region.
Acquisition and distribution decisions: By examining the show's demand in various global markets, you can gain insights into which areas are most suitable for acquiring "Frasier" for distribution. For example, the United States is the show's number one market globally, with outstanding demand of 14.6x, followed by the United Kingdom, where demand is also outstanding. By contrast, other markets, such as China and South Africa, have good demand for the show, but not as high as in the United States and the United Kingdom. This insight can inform acquisition and distribution decisions, which could minimize spending in areas that are less inclined to watch "Frasier".
Programming decisions: By examining the show's audience demand during the month of October 2023, you can infer the performance of the series at a global level. For instance, "Frasier" has moved up in its rank by 1788 spots during October in the United States, which indicates strong growth. Furthermore, audience demand for the show increased in the United States by 94.8% during October, and demand spiked in the middle of the month. Such insights can help you to make informed programming decisions when it comes to scheduling a series, promoting it, or identifying areas of the season that could generate maximum engagement with viewers.
Content optimization: The fact that "Frasier" viewers are also interested in other TV shows such as "Loki", "The Morning Show (US)", and "Rick And Morty" can help to identify specific elements of existing content that fans like the most. This information informs content optimization and overall content investments that increase demand.
In conclusion, demand data is a valuable tool for entertainment executives looking to make informed decisions about content valuation, acquisition, distribution, programming, and content optimization. By taking advantage of this method, it's possible to gain insights into optimizing and monetizing your content in a way that suits your audience's preferences, improving engagement levels, and growing your returns on future investments.
This is Frasier (2023)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Frasier (2023) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Frasier (2023), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been revised on Nov. 28, 2023, 1:02 p.m. PST using global television demand data from Parrot Analytics for Frasier (2023) in the United States. We provide our partners with comprehensive television series capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.