The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For executives working in OTT platforms, demand data can be a robust tool to make more informed acquisition, distribution, and programming decisions. Using "Fruits Basket" as an example, we can see how Parrot Analytics' demand data can assist executives in making informed decisions.
Content valuation is an essential aspect of making acquisition or programming decisions; it answers questions such as, "How much is a title worth to a platform? What is the baseline value of a title?" By using Parrot Analytics' platform-specific valuation system, executives can determine a title's actual worth in financial terms to the platform. Demand data is a fundamental component of this valuation system. Based on the given data, "Fruits Basket" occupies the 93.9th percentile in the drama genre, indicating that it is highly demanded. Moreover, this show has increased in demand during the last 30 days, indicating its sustained popularity.
When making international expansion or acquisition decisions, demand data becomes a crucial tool. Knowing where a title thrives and where it has opportunity ensures optimal allocation of resources. For instance, "Fruits Basket" has a relatively low travelability index, indicating lower worldwide demand relative to its home market. However, it outperforms the average demand in each of the top ten countries where it is most in-demand.
Demand data helps in optimal release strategies and pricing decisions. By knowing that "Fruits Basket" experienced a spike in demand towards the end of March 2024, executives can make informed decisions on the optimal release time for certain titles.
Moreover, the data on "Fruits Basket" provides executives with insight into which shows fans of this anime also like. This information can inform content acquisition decisions. Additionally, affinity and taste cluster analyses can identify talent or brands that can partner with content to increase subscriber acquisition or retention.
In conclusion, executives need demand data to make informed strategic decisions on content acquisition, distribution, programming, and expansions. Parrot Analytics' data on "Fruits Basket" shows how demand data can be leveraged to provide executives with crucial insights that inform decision-making.
Fruits Basket's travelability to the United States in the last 30 days is 211%, which means that the audience demand for Fruits Basket is 211% of the demand in its country of origin, Japan. Click through to another market to discover how well Fruits Basket travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TV Tokyo‘s Fruits Basket is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fruits Basket, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:01 p.m. PST using global tv demand metrics from Parrot Analytics for Fruits Basket in the United States. We provide our partners with deep SVOD competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.