The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage demand data to make more informed content, acquisition, distribution and programming decisions. Taking a closer look at the performance of Fullmetal Alchemist in the United States for March 2024, we can learn valuable insights about the show's success and audience engagement.
One way demand data can be used to inform decision-making is through content valuation. By analyzing the demand of Fullmetal Alchemist both over the last 30 and 90 days in the United States, entertainment executives can estimate the show's value and determine how much to spend on it. While demand for the show has been decreasing recently, it still enjoys a good audience demand at 7.8 times the average show in the country over the last 30 days.
Demand data can also help inform acquisition and distribution decisions. In addition to understanding the show's overall demand, executives can explore its popularity in different countries by examining the top 10 global markets where Fullmetal Alchemist is most in-demand. They can identify the best SVOD platform, linear or pay TV network to distribute the show in each region, or even explore audience segments to target for content acquisition. For instance, in Japan, Fullmetal Alchemist's number one market, it achieved a good audience demand of 7.8x.
Programming decisions can also be informed by demand data. Through an analysis of Fullmetal Alchemist's demand data, executives can determine the best release strategy for the show, evaluate its performance against other series, and decide which titles to buy if they want to keep or grow their audience base. By looking at the show's demand in the drama genre, which it ranks at the 95.8th percentile in March 2024, they can decide whether it's worth promoting it as a high-quality drama.
The demand data analysis also provides insights into audience preferences and related shows that fans of Fullmetal Alchemist also like. These insights can help entertainment executives to identify audience segments, inform casting or production decisions, and develop franchise or spin-off opportunities.
Demand data can also inform decisions about subscriber acquisition and retention efforts. Understanding the level of popularity a show has amongst different audience segments and in different regions can inform a decision about how much marketing spend it should receive during pre and post-releases. For example, executives can explore how they can ensure the show is being seen by the right audience on their platform, so as to maximize its reach.
In conclusion, demand data plays a crucial role in helping entertainment executives to make more informed content, acquisition, distribution and programming decisions. By analyzing Fullmetal Alchemist's demand data, executives can explore its popularity, performance and audience, decide how to allocate their budgets, and make more informed decisions that ultimately drive success for their business.
Fullmetal Alchemist's travelability to the United States in the last 30 days is 90%, which means that the audience demand for Fullmetal Alchemist is 90% of the demand in its country of origin, Japan. Click through to another market to discover how well Fullmetal Alchemist travels internationally.
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Over the last 7 days, people who watch Fullmetal Alchemist also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AXN and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fullmetal Alchemist, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:02 p.m. PST using demand content analytics from Parrot Analytics for Fullmetal Alchemist in the United States. We provide our partners with essential content know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.
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