The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives, you need to make informed decisions about content to produce, acquire, or distribute that drives demand and user engagement. Demand data from platforms, social media, peer-to-peer sharing and fan sites offer an opportunity to make data-driven decisions. The recent performance of "Futurama" in the United States in August 2023, provides valuable insight into how demand data can be used to inform content acquisition and distribution decisions:
Content Valuation: Parrot Analytics' content valuation system is driven by global content demand and supply. "Futurama" had demand 59.7 times above the US average for the last thirty days, indicating the title's monetizable value. Parrot Analytics' demand data can disclose the dollar value contribution of any title, on any platform, in any region that can aid you in making pricing decisions for content.
Supply and Demand: The demand for "Futurama" increased by 4.1% in the last 30 days and ranked #1 on the United States charts. Understanding supply and demand is vital in deciding which content to acquire or produce and which regions to target. Parrot Analytics' demand data can assist in identifying gaps in the market, types of content that users want to see, and help inform localization strategies.
Subscriber Acquisition and Retention: Understanding the content that attracts and retains subscribers requires an examination of user engagement data. "Futurama" has an outstanding reach and longevity, and has spiked in late August in the US. By prioritizing TV shows that have momentum (growing and maintaining an audience), more subscribers can be gained and churn can be reduced.
Content Optimization: Optimizing content is necessary to satisfy a particular target audience. "Futurama" has a specific audience as shown by shows fans also watch, such as "Top Gear," "Rick and Morty," and "The Simpsons." The demand data can provide insights into the taste clusters and preferences of the audience and optimize content for appeal.
Global Expansion: As your platform expands or enters new global markets, travelability can be used to gauge the international demand for content relative to its home market, as with "Futurama," which has outstanding travelability and audience demand worldwide.
Competitive Analysis: Comparison with competitors' titles can provide insight into what type of content is performing well and how to capitalize on market trends. Comparing the audience demand of "Futurama" with the average TV show and other competitors can provide valuable benchmarks for executives making decisions regarding the commission or acquisition of TV series.
In conclusion, demand data from Parrot Analytics can provide invaluable insights to inform strategic decision-making for executives in the entertainment industry. By utilizing this data for content valuation, supply and demand, subscriber acquisition and retention, content optimization, global expansion, and competitive analysis, executives can confidently make informed decisions on content acquisition, distribution, and programming.
This is Futurama's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Futurama travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Futurama is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Futurama, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been recreated on Sept. 30, 2023, 2 p.m. PST using tv demand data from Parrot Analytics for Futurama in the United States. We provide our partners with valuable television industry insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.