The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The demand data for "Galavant" in the United States for the month of March 2024 can provide valuable insights to help executives in different areas of the entertainment industry make informed decisions about content valuation, acquisition, distribution, and programming.
Firstly, let's look at content valuation. Parrot Analytics' content valuation system is based on demand data and can be used to answer multiple questions. For example, executives can use demand data to determine the value of a content library to a platform over time, estimate the value of exclusivity, and calculate the ROI of a specific title for any given platform. In the case of "Galavant", its demand is good, with 4.2 times the audience demand of the average show in the United States over the last 30 days. This indicates that "Galavant" is valuable content for any platform targeting the comedy genre. However, the show's decreased popularity over the last 30 days compared to the rolling year average demand highlights the importance of regularly tracking demand trends to keep up with shifting audience preferences.
Secondly, executives can use demand data to inform acquisition decisions. The fact that "Galavant" fans also like shows such as "Voltron: Legendary Defender", "The Walking Dead", and "The Mindy Project" can help executives identify other titles that might appeal to this audience and to inform potential acquisition choices. The demand spike in late March 2024 and the fact that "Galavant" is performing better than the average title in all top 10 global markets where it is most in-demand also signal potential acquisition opportunities.
Thirdly, demand data can be used to make informed distribution decisions. By knowing which platforms "Galavant" is in-demand on and in what regions, executives can optimize release strategies and pricing. For example, targeting platforms in the United States, Spain, Germany, Ukraine, Netherlands, Canada, United Kingdom, Australia, and Hungary where the show is performing well might lead to better distribution outcomes.
Fourthly, demand data can help executives make informed programming decisions. By understanding audience preferences in different regions and the popularity of different genres, executives can optimize programming decisions and reduce churn. For example, if executives want to keep their current audience happy and retain subscribers, they might choose to prioritize popular titles like "Galavant". Alternatively, if executives want to grow their audience, they might choose to acquire or produce content that exhibits opportunity and aligns with in-demand genres.
Finally, demand data can power additional analysis such as travelability, momentum, franchisability, reach, and longevity. These dimensions provide insights into the global performance of the show and can help executives make informed decisions about content expansion, spin-offs, and potential brand partnerships.
Overall, the demand data for "Galavant" over the last 30 days in the United States provides insights into the show's performance and potential for value as an acquisition, distribution, or programming choice. When used in combination with additional dimensions of analysis, demand data can be a powerful tool for executives in the entertainment industry looking to make informed decisions.
This is Galavant's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Galavant travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. abc, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Galavant.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Galavant from partners like abc.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Galavant? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as abc to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from abc by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Galavant. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as abc to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Galavant), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as abc by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Galavant, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular abc‘s Galavant is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Galavant, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Musical Comedy), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using global demand metrics from Parrot Analytics for Galavant in the United States. We provide our partners with deep television series workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.