The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is vital for making informed content and distribution decisions. One way to leverage the demand insights is by using content valuation to determine how much a TV show is worth. By analyzing the demand data for "Game Of Thrones" in the United States for the month of July 2023, we can use some of the below questions to help inform strategic decision-making processes.
- Content Valuation: How can you determine how much to spend on content?
Parrot Analytics provides a content valuation system that uses global content demand and supply to reveal the dollar value contribution of any title to any platform in any region. By analyzing the exceptional demand performance of "Game Of Thrones" in July 2023, an entertainment executive can leverage some of the demand insights specifically seen in the US market to ascertain the value of this content to their platform or network. This data can then guide their decision-making on how much to bid for future content acquisition-in order to optimize return on investment.
- Demand enables valuing IP globally: What content is most popular in my market or on a global scale?
Audience demand data, such as the excellent audience demand that "Game Of Thrones" experienced in the US market, provides an opportunity for entertainment executives to assess the popularity of the TV show in different regions around the world with granular detail. This analysis can then be used to guide decisions such as where to acquire the content and the best way to monetize it worldwide.
- Demand informs scalable concept testing: Which elements of existing content do fans like the most, how can an upcoming production be optimized for success?
An examination of trends in the audience demand for "Game Of Thrones" can aid executives in identifying what aspects of the series are most liked by fans in the US market and globally. This data can be used to evaluate the performance of similar shows or help to further optimize the production of the upcoming season of the series. Based on the decline of audience demand in July 2023, executives may seek to address areas perceived as weaknesses, such as the storyline, characters, or promotion of the series.
- Demand helps with subscriber acquisition: Which titles should I buy if I want to grow my audience?
As data for the performance of "Game Of Thrones" in different markets around the world demonstrates, analyzing audience demand provides a tool for targeting new subscriber growth by identifying popular content in specific markets. As such, content from the series which has performed exceptionally well in the US, India, France, Germany, Russia, Canada, and Spain (among others) may be perceived as strategic content acquisitions to expand the audience of a content service in these markets.
- Demand enables mapping local whitespace: What are the most popular genres in my local market?
Analyzing data from the top 10 global markets where "Game Of Thrones" is most in-demand over the last 30 days, we can understand the popularity of different genres on a local level. Using this data, executives can identify areas of whitespace in a specific market that can be capitalized on to provide new content offering gaps on a SVOD platform.
Overall, with demand data, entertainment executives can assess the value of their TV content assets, analyze global audience behavior, and aid production, acquisition, and distribution, and ultimately help them make informed business decisions. Therefore, understanding how audience demand data works, such as the examples provided in the analysis of "Game Of Thrones," is crucial for any modern entertainment executive.
This is Game Of Thrones's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Game Of Thrones travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Game Of Thrones is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Game Of Thrones also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Game Of Thrones, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on Sept. 30, 2023, 2:01 p.m. PST using global tv demand content analytics from Parrot Analytics for Game Of Thrones in the United States. We provide our partners with far-reaching SVOD expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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