The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, using demand data can help you make informed content, acquisition, distribution, and programming decisions. In this case, we will be analyzing "Gardeners' World" for the month of March in 2024 in the United States.
One of the benefits of using demand data is content valuation. By analyzing the demand for "Gardeners' World," entertainment executives can determine its worth in different regions and countries. They can also identify how it is performing in comparison to other shows in the same genre, as well as how it can generate more revenue through specific markets.
Entertainment executives can also use demand data to optimize their acquisition strategy. They can analyze the demand of "Gardeners' World" in different markets to determine the regions where it is most in-demand. This information can help them allocate funds to maximize future content investments, evaluate the potential supply and demand of specific genres, and understand the factors that influence purchasing decisions.
Moreover, using demand data can help executives identify trends in the performance of a specific show over time. In this case, the demand for "Gardeners' World" has been increasing recently, making it a good investment. Executives can also analyze the show's rank and compare it to other titles to diagnose its effectiveness as a strategic asset.
A lot more insight can be drawn from the analysis of "Gardeners' World" for the month of March in 2024 in the United States. As highlighted, the show is doing well, with good demand across all platforms, ranking at the 95.4th percentile in the documentary genre, and outperforming the demand of the average TV show. The demand for the show also increased in the United States by 26.7% during the analyzed period of March 2024. The top 10 global markets indicate that the United Kingdom is "Gardeners' World"'s largest market, with good audience demand.
Entertainment executives can apply demand data to answer various questions, such as which genres are resonating most with their current audience and what genres can they focus on to attract new subscribers to their SVOD service. In conclusion, the demand data provided by Parrot Analytics proves valuable to entertainment executives who seek to maximize the potential of their content, acquisition, distribution, and programming decisions.
Gardeners' World's travelability to the United States in the last 30 days is 53%, which means that the audience demand for Gardeners' World is 53% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Gardeners' World travels internationally.
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Acquire the best shows from partners such as BBC Two to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Gardeners' World), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC Two by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s Gardeners' World is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gardeners' World, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Nature Documentary), using our globally standardized Demand Expressions® metric.
This page has been changed on April 18, 2024, 2:03 p.m. PST using tv demand analytics from Parrot Analytics for Gardeners' World in the United States. We provide our partners with comprehensive TV series know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.