The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, analyzing demand data for TV series like "Gilligan's Island" can provide valuable insights for making informed content decisions that will help drive engagement across the platform and retain subscribers.
Content valuation is a crucial aspect of content acquisition decisions, and demand data from Parrot Analytics can be used to determine how much value a title brings to a platform. In the case of "Gilligan's Island," the show has a demand 6.8 times higher than the average TV show in the United States, which could be considered a good performer. Executives can use demand data to calculate the return on investment for a specific title and its ability to drive subscriptions and mitigate churn.
The travelability of "Gilligan's Island" is okay, implying that it has some international demand, but it lags behind its home market. Parrot Analytics' demand data provides actionable insights into how a title resonates in different global markets, which can help executive make informed decisions about distribution and programming. In this case, the show's demand is good in the United States, ranked number one on the global market, and demand is okay in Canada. However, across other top 10 global markets where it is most in-demand over the last 30 days, the show had okay demand only.
Succession can also be measured based on the dimension of longevity, which assesses how well audience demand is maintained over time. This is characterized by the sustained demand of a title, and in "Gilligan's Island's" case, this is outstanding, resulting in engagement and revenue for a longer period.
Demand data helps in formulating effective programming decisions. For example, using the affinity analysis, executives can understand the preferences of the show's audience and use that information to acquire content that will keep subscribers happy and attract new ones. They can identify which genres are resonating with their current audience and focus on attracting new subscribers to their streaming service.
Finally, executives can gain insights from demand data to understand franchise opportunities and spin-off potentials, enabling them to understand if they have an opportunity to further monetize their IP. Additionally, they can get answers to questions concerning optimal release strategies, how well a show is doing compared to other titles, which platforms to target for distribution based on demand in different global markets, and how to market the show to keep it part of the cultural zeitgeist.
In conclusion, entertainment executives can use Parrot Analytics' demand data to evaluate content based on its demand performance, sustain engagement with subscribers, and make informed content, acquisition, and programming decisions. By gaining insights into audience preferences, they can secure a positive return on investment for their programming choices and maximize their content's global impact.
This is Gilligan's Island's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Gilligan's Island travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Gilligan's Island is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gilligan's Island, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:01 p.m. PST using analytics from Parrot Analytics for Gilligan's Island in the United States. We provide our partners with extensive media industry know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.