The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you may wonder how to use audience demand data to make better content or acquisition decisions. In this article, we will use the show "Godless" in March 2024 in the United States as an example to explain how demand data can help you make informed decisions.
To begin with, we learn that the demand for "Godless" in the last 30 days in the United States is three times the average of all TV shows in the country. This is considered good, and only 8.6% of all TV shows have this level of demand. As such, "Godless" can be classified as a highly sought-after show in the United States. However, it is worth noting that the show's demand has been decreasing recently. It achieved its peak rank of #2462 in the United States but dropped by 838 spots in March 2024. This suggests that the show may be losing popularity, and this could be due to various reasons, such as a change in plot or other factors that negatively impact audience engagement.
As we delve deeper into the demand data for "Godless," we learn more about the show's popularity based on various factors. For instance, the show ranks at the 90.6th percentile in the drama genre and has higher demand than 90.6% of all drama titles in the United States. We also see other shows that fans of "Godless" like, such as "Yellowstone," "Star Wars: Young Jedi Adventures," and "Deadwood," among others. By knowing this, you can determine which content to acquire or produce that will appeal to the same audience and enhance their experience.
Based on the travelability dimension, we observe that "Godless" has an average international demand relative to its home market. However, the show's longevity and momentum measures, which gauge audience demand maintenance over time and the pace of growth, respectively, are good and ok. We also see that the franchisability and reach dimensions are okay and good, respectively.
Comparing "Godless" performance on a rolling year basis to its demand in the last 30 days reveals that its popularity has increased. Another interesting aspect of the show is that it outperforms the average TV show in China, where the demand is good. This indicates that the show's distribution and marketing strategy can be recalibrated to leverage its growing popularity in the Chinese market.
Demand data can also be used to optimize content discovery and recommendations, create a scalable concept-testing framework, inform platform and network fit, competitive benchmarking, and even quantify taste clusters. By leveraging demand data-driven insights, you can make more informed decisions that align with audience preferences and tailor your content offerings.
In conclusion, demand data for "Godless" helps us to evaluate the show's popularity in the United States and globally. Based on the insights this data offers, entertainment executives and decision-makers can use the information to make strategic content, acquisition, distribution, and programming decisions that capitalize on audience demand and preferences. By understanding the intrinsic relationship between demand data and content valuation, entertainment executives can accurately value content, identify areas of development, and make more informed decisions that drive revenue and maximize audience engagement.
This is Godless's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Godless travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Godless is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Godless, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Western Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 18, 2024, 2:03 p.m. PST using global television demand analytics from Parrot Analytics for Godless in the United States. We provide our partners with valuable OTT expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.