The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data can help entertainment executives make informed content, acquisition, distribution, and programming decisions. The case of "Gold Rush: White Water" in February 2024 in the United States shows how demand data can be used to focus on specific areas and make decisions accordingly.
The demand for "Gold Rush: White Water" in February 2024 was good, with 6.5 times more demand than the average show in the United States over the last 30 days. The documentary genre currently has shown high demand for such shows. To make an informed content valuation decision, Parrot Analytics Content Valuation System is an economic valuation powered by global content demand and supply, which can reveal the dollar value contribution of any title to any platform in any region.
When examining the show's rank, "Gold Rush: White Water" achieved the peak rank of #1000 in the United States. This show moved up in its rank by 415 spots during February, which is a good following for the show.
By examining audiences' opinions, we see that fans of "Gold Rush: White Water" also like similar shows like "Bering Sea Gold," "Deadliest Catch," "Fear The Walking Dead," "NCIS," "Gold Rush: Parker's Trail," "Aussie Gold Hunters," "Ridiculousness," "Chicago Fire," and "The Curse Of Oak Island." This shows how demand data can help us identify the preferences of the audience, which contributes towards making informed acquisition or distribution decisions.
Moreover, Parrot Analytics' demand data can help measure a show's global performance across various dimensions called the Parrot Pulse. "Gold Rush: White Water" ranks well with good worldwide audience demand and excellent momentum. Longevity is also good which means the audience demand is maintained over time, and reach (the number of people expressing demand for a show) is good. To analyze a show's travelability, the performance of the show needs to be measured internationally relative to other titles in the home region. For "Gold Rush: White Water," travelability is okay. Moreover, to understand how popular a show is in terms of its spin-off potentiality, its franchisability, the show stands okay.
By looking at the demand data in different markets, we can identify which markets are currently the most in-demand for a show. For "Gold Rush: White Water," the show outperforms the demand of the average TV show in Australia, Switzerland, the Netherlands, Canada, Germany, France, the United Kingdom, and Denmark. This helps the shows production and distribution team to make informed programming decisions that better reflect regional preferences to maximize viewership.
Lastly, the demand data points towards trends and patterns that can be useful in decision-making. For example, despite "Gold Rush: White Water" having a lesser peak demand over the last 30 days compared to last year, it still ranked better than the average show on a rolling basis. This shows that demand can fluctuate, but identifying the sustained demand over the long term can help one invest wisely. Additionally, with audience demand for the show increasing in February in the United States by 24.1%, such observations can lead us to analyze what factors are contributing to such growth.
Overall, Parrot Analytics' demand data offers answers to a broad range of questions raised by entertainment executives across different areas of decision-making, ranging from content valuation, acquisition choices, programming decision, release strategy, marketing campaigns, identifying taste clusters, subscription retention or acquisition, audience discovery, and recommendations. The demand data analysis of "Gold Rush: White Water" is an illustrative example of how executives can use demand data to make informed decisions on measuring a show's popularity, growing its audience, and sustaining demand over time.
This is Gold Rush: White Water's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Gold Rush: White Water travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gold Rush: White Water, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Adventure Reality), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 28, 2024, 4:33 p.m. PST using tv demand data from Parrot Analytics for Gold Rush: White Water in the United States. We provide our partners with deep subscription-video-on-demand know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.