The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it can be challenging to make informed decisions on content acquisition, distribution, and programming. However, leveraging demand data can help executives make better decisions by understanding how an audience responds to a show or movie. So, let's examine how demand data can be used to gain vital insights into Ferit, the son of a wealthy family, who is famous for his debauchery, and his grandfather Halis Aga's decision around his future wife in the TV series, "Golden Boy (Yali Çapkini)," and how these insights can inform business decisions.
One way demand data can inform decision making is by providing insights into content valuation. With "Golden Boy (Yali Çapkini)," we see that demand for the show in the US is outstanding, with a peak rank of #147. The US audience drives 14.7 times the demand of an average TV show in the US in the last 30 days. This indicates that the show is highly sought after in the US, which provides a baseline value of the show. In addition, the show's increasing demand in the US over the last 30 days suggests that it is becoming more valuable, which can help inform acquisition or distribution decisions.
Demand data can also provide valuable insights into an audience's preferences and help with programming decisions. For instance, we see that "Golden Boy (Yali Çapkini)" ranks at the 99.7th percentile in the soap-opera genre, indicating that it has higher audience demand than 99.7% of all soap-opera titles in the US. The show's ranking in the soap-opera genre can help with programming decisions, such as finding similar titles to feature or determining if airing similar programming could be a good investment.
Furthermore, understanding the trend in demand data can inform strategic decisions for content distribution and marketing. For "Golden Boy (Yali Çapkini)," we see that demand for the show has decreased by 8.9% over October. Nevertheless, the demand of the show spiked in late October 2023, indicating that there might have been a particular promotion or a changed release schedule in the last few days of October, resulting in the overall spike in demand. This information can help marketing and distribution teams make informed decisions regarding promotional activity or release scheduling strategies.
Demand data can also help with global expansion strategy, as it provides insights into which regions have high demand. For "Golden Boy (Yali Çapkini)," we see that the show's top market globally is Turkey, with demand that is 14.7 times the average TV show. The show also outperforms the average demand in other markets such as Brazil, Italy, Iraq, Spain, Egypt, Germany, and the United Kingdom. This information can inform targeting and expansion strategies for the show in various regions, whether it is through acquisition or launching a streaming service.
Finally, demand data can help understand the show's potential to develop into a franchise or spin-offs. The show's franchisability is good, which indicates that the "Golden Boy (Yali Çapkini)" IP has potential to monetize further through spin-offs or franchises. Understanding the demand data of the show over time can inform decisions regarding IP development, and franchise expansion into other parts of the world.
In conclusion, utilizing demand data can provide various benefits for executives in the entertainment industry. It can inform content valuation, programming decisions, distribution strategy, marketing strategy, global expansion, and franchisability potential. Understanding how audiences respond to a show or movie is crucial in making informed business decisions, and demand data provides rich insights into audience behaviour that executives can use to make better business decisions.
Golden Boy (Yali Çapkini)'s travelability to the United States in the last 30 days is 46%, which means that the audience demand for Golden Boy (Yali Çapkini) is 46% of the demand in its country of origin, Turkey. Click through to another market to discover how well Golden Boy (Yali Çapkini) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Star TV‘s Golden Boy (Yali Çapkini) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Star TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Golden Boy (Yali Çapkini), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been recreated on Dec. 2, 2023, 1:03 p.m. PST using demand data from Parrot Analytics for Golden Boy (Yali Çapkini) in the United States. We provide our partners with smart television workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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