The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you have to consider a lot of factors when making strategic decisions regarding content, acquisition, distribution, and programming. One of the key factors that can help you make more informed decisions is demand data. In this regard, demand data for "Good Omens" for the month of March 2024 in the United States can be used to gain insights that can help make informed decisions.
One of the core applications of demand data is content valuation. Here, demand data helps to answer questions such as; how much is my content worth to another streaming platform? What is the baseline value of a title? Using the Parrot Analytics' content valuation system powered by global content demand and supply, we can determine the dollar value contribution of "Good Omens" to any platform in any country. With 16.8 times the audience demand of the average show in the United States over the last 30 days, "Good Omens" is outstanding and has a high level of value.
Furthermore, demand data can be used to make acquisition and distribution decisions. TV executives can decide to acquire or distribute content based on demand data. For instance, when TV executives see how popular "Good Omens" is compared to other TV shows, it can influence their conviction to acquire rights to the show or distribute it.
TV executives can also use demand data to make programming decisions, such as choosing the best release strategy for content. With the knowledge that demand for "Good Omens" spiked in late March 2024, TV executives can use this information to determine the best time to release new episodes of the show to maximize engagement.
Additionally, demand data can inform TV executives' decisions on market whitespace and whether to further monetize content with spin-offs or franchises. For instance, following the Parrot Pulse for "Good Omens," data shows that "Good Omens" has an outstanding level of franchisability, indicating that its spin-off potential is high.
In summary, demand data provides a treasure trove of insights for TV executives working at various entertainment industry stakeholders. Companies that leverage demand data in their decision-making processes will be better equipped to make informed decisions around content valuation, acquisition, distribution, and programming. Demand data for "Good Omens" for the month of March 2024 shows the show to be outstanding across various dimensions such as reach, travelability, and longevity giving professionals in the industry qualitative metrics to explore.
Good Omens's travelability to the United States in the last 30 days is 83%, which means that the audience demand for Good Omens is 83% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Good Omens travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Good Omens is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Good Omens, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Supernatural Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:04 p.m. PST using television demand metrics from Parrot Analytics for Good Omens in the United States. We provide our partners with meaningful TV competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.