The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding how audience demand can contribute to informed decision-making is critical. Demand data for a TV show like "Good Omens" can be an excellent resource for platform executives, TV production companies, talent agencies, and content distributors.
Content Valuation: Demand data provides valuable insights into a show's value to a platform, enabling executives to make informed decisions about how much to pay for a TV series. Parrot Analytics' content valuation system uses demand data to estimate the economic value contribution of any title to any platform in any region. "Good Omens" has strong audience demand, with 45 times the audience demand of the average show in the United States over the last 30 days. The Parrot Pulse analysis indicates that this show has excellent worldwide audience demand across all platforms, and it has outstanding longevity and momentum.
Programming Decisions: Understanding an audience's preferences and taste clusters can help with programming decisions. For example, "Good Omens" has a high affinity with other TV shows like "The Witcher," "Black Mirror," and "The Mandalorian." This information can potentially be used to optimize the programming strategy for a platform.
Distribution Decisions: Understanding the global demand for a show like "Good Omens" can inform executives about which countries to prioritize for its distribution. Demand data allows executives to determine which countries are experiencing higher demand for the show, allowing them to prioritize resources appropriately. "Good Omens" has strong demand in the United Kingdom, Russia, Australia, Germany, Canada, France, Spain, and Brazil.
Acquisition Decisions: "Good Omens" has a high franchisability score, indicating that there is potential for spin-offs or for the IP to be further monetized. This information can be of great value to studio executives who are interested in acquiring the rights to the show. Additionally, demand data can inform decisions concerning supply and demand, answering questions like "What type(s) of content exhibit opportunity to acquire or produce?"
Marketing Decisions: Understanding the momentum of a show through demand data can help with pre and post-release marketing decisions. Parrot Analytics' Parrot Pulse analysis indicates that the momentum of "Good Omens" is exceptional, which could inform marketing decisions in anticipation of the next season release.
In summary, understanding audience demand and preference through data can inform decision-making for TV executives. "Good Omens" has high demand internationally and excels in areas like longevity, momentum, and franchisability. This information can help executives make more informed programming, distribution, acquisition, and marketing decisions. Using demand data, executives can determine how much to spend on content, identify market trends, quantify the platforms' marginal revenue contribution, or estimate the ROI for a TV series. Parrot Analytics' demand rating system can provide valuable information for executives to make intentional content decisions.
Good Omens's travelability to the United States in the last 30 days is 97%, which means that the audience demand for Good Omens is 97% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Good Omens travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Good Omens is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Good Omens, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Supernatural Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on Sept. 11, 2023, 9:52 p.m. PST using tv demand metrics from Parrot Analytics for Good Omens in the United States. We provide our partners with comprehensive television series competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.