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Maximizing ROI: How Demand Data Can Help Entertainment Executives Make Informed Decisions

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Parrot Analytics Insights - July 2023

As an entertainment executive, it is important to make informed content, acquisition, distribution, and programming decisions. And this is where demand data comes in. By using Parrot Analytics demand data, you can make data-driven decisions that can maximize the ROI of your content investments.

Let's use "Good Omens" as an example. With 23.3 times the audience demand of the average TV show in the United States over the last 30 days, we can see that demand for this show is outstanding. This indicates high audience engagement and demonstrates that it is likely to be a valuable asset. Using demand data can help you evaluate how much a TV series is worth and how much of its value is being driven by demand for one of its stars, and therefore determine its content valuation.

In terms of genre, "Good Omens" ranks at the 99.5th percentile in the drama genre in the United States, indicating high demand for drama titles. Therefore, acquiring or producing shows in the drama genre might be a smart move.

We can also observe that "Good Omens" audience demand has increased by 105.5% in the United States over the month of July. This information can be used to forecast trends and predict audience engagement. These insights can further inform your acquisition or distribution strategy and help you allocate your funds optimally.

By examining the top 10 global markets where "Good Omens" is most in-demand, we can see that it outperforms the demand of the average TV show in each of these markets. This provides valuable insights that can inform your global expansion plans.

Additionally, the Parrot Pulse for "Good Omens" shows that the show achieves an outstanding worldwide audience demand across all platforms. And with an outstanding travelability score, the show has the potential to perform well internationally. This information can be valuable in informing decisions about where to distribute the show.

The performance of "Good Omens" can also be compared on a 1-year rolling basis vs the last 30 days. Our data shows that the show's audience demand has increased in the last 30 days, indicating that the show is currently experiencing increased popularity. This information can help inform content investment decisions and marketing campaigns.

Lastly, by examining the top similar shows that "Good Omens" fans are watching, you can better understand their interests and preferences, and therefore acquire or produce more content that is tailored towards their needs.

In conclusion, demand data can help entertainment executives make more informed content, acquisition, distribution, and programming decisions. By leveraging the insights that demand data provides, you can gain a deeper understanding of audience behavior, preferences, and trends, which can help you maximize the ROI of your content investments.

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