The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are many ways that you can use demand data to inform your content and acquisition decisions. Let's take a look at how demand data for "Gordon Ramsay: Uncharted" in the US for March 2024 can provide insight into how to make informed decisions.
Content valuation: The demand data for "Gordon Ramsay: Uncharted" can help to understand how much value this show has and, more importantly, how much to spend on content like this. The show has 3.0 times more audience demand than the average TV show in the US, and only 8.6% of series have this level of demand. By using a content valuation system based on this demand data, you can determine the dollar value contribution of any title to any platform in any region.
Programming decisions: It is important to make informed decisions when it comes to programming a show. The demand data for "Gordon Ramsay: Uncharted" shows that demand for the show has been decreasing in recent months, compared to its demand trends over the past 90 days. This indicates that adjustments might need to be made to bring its audience back.
Distribution decisions: Understanding the performance of "Gordon Ramsay: Uncharted" across different markets can inform distribution decisions. Across the globe, the show is performing above average, with the United States as its strongest market. The Netherlands follows in second place. By examining the top 10 global markets where the show is most in-demand, you can understand where the show might enjoy further success.
Acquisition decisions: If you're looking to acquire a title, demand data can offer valuable insights. For example, by looking at the shows that fans of "Gordon Ramsay: Uncharted" also enjoy, like "The Mandalorian," "Foundation," and "The Walking Dead," you can gauge which show to acquire next based on the level of interest in its genre and potential fans.
Optimizing Release Strategy and Pricing: The demand spike in late March 2024 for "Gordon Ramsay: Uncharted" also highlights that the month of release matters a lot for the show. This data can be used to make informed decisions on when to release and how to price the show.
Overall, demand data can provide valuable insights regarding audience demand, smart acquisition, strategic content decisions, franchisability, marketing campaign optimization, supplier and demand, subscriber acquisition needs, and more. By utilizing a system like Parrot Analytics' demand data, you can make informed decisions based on global content demand and supply.
This is Gordon Ramsay: Uncharted's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Gordon Ramsay: Uncharted travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular National Geographic Channel‘s Gordon Ramsay: Uncharted is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for National Geographic Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gordon Ramsay: Uncharted, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Cooking Reality), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:02 p.m. PST using global tv demand analytics from Parrot Analytics for Gordon Ramsay: Uncharted in the United States. We provide our partners with meaningful subscription-video-on-demand capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.