The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive at a TV production company, you may use demand data to make more informed programming decisions for your network. Analyzing the demand data for "Got Talent España" for the month of February 2024 in the United States can provide insights that can help you make better programming decisions.
The demand for "Got Talent España" in the United States is good with 5.9 times the audience demand of the average show in the United States over the last 30 days. Only 8.6% of all TV shows have this level of demand. However, the demand for the show has been decreasing with demand of 6.1 times the average over the last 90 days. So, you can make programming decisions to address the decrease in demand for the show in the United States, like changing the format or focusing on different talent.
The Parrot Pulse for "Got Talent España" allows you to measure its global performance across six dimensions. The worldwide audience demand across all platforms is good while the show's travelability is poor. You can use this information to decide whether to invest in making the show more globally appealing. Additionally, its longevity and momentum are considered good and okay, respectively, which implies that the show is performing decently in terms of retaining its audience over time. However, its franchisability (spin-off potential) is poor, so investing in spin-offs based on this show may not be a smart decision.
Comparing the performance of "Got Talent España" on a 1-year rolling basis to the last 30 days, the show has become more popular recently. Although its peak demand was 11.2 times the average over the year, it peaked at 8.1 times the average in the last 30 days, which is a 27.8% increase. The show's average demand on a rolling year basis was 5.5 times the average title compared to 5.9 times the title average for the last 30 days, indicating an increase in popularity.
The show is in high demand globally with the highest demand in Mexico, followed by Spain. You can use this information to determine the potential for the show's international success and where to target distribution. You can also look at the shows that are most popular among "Got Talent España" fans to make more informed content decisions and programming decisions.
Finally, you can use demand data for "Got Talent España" to make more informed acquisition decisions. For instance, if you are considering purchasing or producing a similar talent show, you can compare its demand to "Got Talent España" and determine whether it would be a worthy investment.
In summary, by analyzing the demand data for "Got Talent España," you can make more informed programming decisions, investment decisions, and acquisition decisions. The demand data provides crucial insights into the popularity of the show, where it is in high demand, and how you can make the show more appealing to a global audience.
Got Talent España's travelability to the United States in the last 30 days is 39%, which means that the audience demand for Got Talent España is 39% of the demand in its country of origin, Spain. Click through to another market to discover how well Got Talent España travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Telecinco and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Got Talent España, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2 p.m. PST using global demand analytics from Parrot Analytics for Got Talent España in the United States. We provide our partners with valuable media industry insight to help them drive better and more informed content investment strategies. Contact us today to find out more.