The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you have many factors to consider when making strategic decisions about programming, content valuation, acquisition, and distribution. One key tool at your disposal is audience demand data, which provides a wealth of information about how popular a show is with viewers. In this article, we will use the example of "Gotham Knights" to explore how demand data can help you make more informed decisions.
One of the key applications of demand data is content valuation. By looking at the level of demand for a show, you can get a sense of how much it is worth to your platform or network. In the case of "Gotham Knights", we can see that it has outstanding demand in the United States, with 13.9 times the audience demand of the average show over the last 30 days. This puts it in the top 2.7% of all TV shows. While demand has decreased slightly in recent months, the show is still performing extremely well overall. This high level of demand is a strong indicator that "Gotham Knights" would be a valuable asset for any platform looking to acquire or license new content.
Beyond content valuation, demand data can also help you make decisions about programming and distribution. By looking at which shows are most popular with viewers, you can get a sense of what types of content are in high demand and make programming decisions accordingly. In the case of "Gotham Knights", we can see that fans of the show also tend to like other sci-fi and action titles like "Star Trek: Strange New Worlds" and "The Mandalorian". This information can be used to make strategic decisions about what other content would be a good fit for your platform or network.
Similarly, by examining the top global markets where "Gotham Knights" is most in-demand, you can get a sense of where the show is likely to perform well and make decisions about distribution accordingly. For example, we can see that the show is most popular in the United States and Germany, but also has strong demand in markets like the United Kingdom, Canada, and Australia. This information can be used to guide decisions about where to prioritize distribution efforts and marketing spend.
Demand data can also be used to inform decisions about acquisition and production. By examining which types of content are most in-demand, you can get a sense of what viewers are looking for and make decisions about what types of shows to acquire or pitch. Similarly, by looking at which up-and-coming shows are beginning to see a surge in demand, you can identify opportunities for production or acquisition before they become too expensive or competitive.
Demand data can even be used to help you optimize your marketing campaign for a show. By examining the momentum of a show's demand (i.e. the pace of growth), you can get a sense of how effective your marketing efforts are and make adjustments as needed. For example, if demand for "Gotham Knights" spiked in mid-August, this could be an indicator that a particular marketing campaign or event was particularly effective at driving interest in the show.
Overall, audience demand is a powerful tool that can be used to guide strategic decisions across a range of areas, from content valuation to programming to distribution and marketing. By examining the demand data for a given show like "Gotham Knights", you can gain a wealth of insights that can inform your decision-making process and help you make more informed and data-driven decisions.
This is Gotham Knights's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Gotham Knights travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular The CW‘s Gotham Knights is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for The CW and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gotham Knights, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been revised on Sept. 4, 2023, 2 p.m. PST using global television demand metrics from Parrot Analytics for Gotham Knights in the United States. We provide our partners with far-reaching media industry insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.