The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data, such as that provided by Parrot Analytics, can help you make more informed content, acquisition, distribution, and programming decisions. Analyzing the performance of a TV show, such as "Grace" can provide valuable insights into its demand and popularity over a specific time period.
In the case of "Grace," using demand data can help content distributors or acquisition executives determine the show's value. One way this can be achieved is through the content valuation system, which can reveal the dollar value contribution of any title to any platform in any region. Looking at "Grace's" performance, its demand is good with 2.7 times the audience demand of the average show in the United States over the last 30 days. By examining the show's performance in the United States, executives can evaluate how much the show is worth and its ability to drive subscriptions and reduce churn.
"Grace" audience demand data can also help executives with acquisition and distribution decisions. By analyzing the show's global demand data, executives can determine where in the world the show is in demand. It is outperforming the demand of the average TV show in all of its top 10 global markets during the last 30 days, indicating that the show could have potential in those markets. Additionally, the travelability metric can show the potential of the show in each market relative to its country of origin, further informing acquisition and distribution decisions.
Examining the show's demand data can also assist with programming decisions. By analyzing its demand compared to other titles in the drama genre, executives can assess the show's popularity and competitiveness in this genre. "Grace" ranks at the 89.1th percentile in the drama genre in the United States during October, indicating that it had higher demand than 89.1% of all drama titles in the country. Knowing the shows that are popular with "Grace's" fans, as provided by the audience's affinity analysis, can inform programming decisions by identifying other titles to acquire for distribution or produce content in a similar genre.
Finally, through momentum analysis, executives can determine whether a marketing campaign was effective and how the show compares to other titles in the market. The momentum metric, which measures the pace of growth, is outstanding for "Grace," indicating that the show has been growing in demand over the long term.
Using the case study of "Grace," entertainment executives can gain insights into the value of evaluating demand data. From evaluating content value to determining opportunities for global expansion or marketing to assessing a show's position in its genre, executives can use demand data to make more informed decisions concerning content, acquisition, distribution, and programming.
Grace's travelability to the United States in the last 30 days is 25%, which means that the audience demand for Grace is 25% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Grace travels internationally.
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Acquire the best shows from partners such as ITV to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Grace), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as ITV by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Grace, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular ITV‘s Grace is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Grace, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 28, 2024, 1:58 p.m. PST using global demand content analytics from Parrot Analytics for Grace in the United States. We provide our partners with valuable television analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.