The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is critical to making more informed content decisions. The analysis of "Grammy Awards" for the month of March 2024 in the United States illustrates the importance of demand data. This analysis shows that "Grammy Awards" has 9.6 times the audience demand of the average show in the United States over the last 30 days, and its demand is outstanding.
Content Valuation uses demand data to assess the dollar value contribution of any title to any platform, in any region. Entertainment executives can use this information to determine how much to spend on content and to understand how much content is worth.
For instance, entertainment executives working for an OTT platform can use the analysis of "Grammy Awards" to determine the best content release strategy for this show. Demand data informs optimal release strategy and pricing; therefore, executives can use this analysis to craft a release strategy that will maximize the show's potential revenue.
Demand data can also help executives at a TV production company, studio, or distribution company make more informed content acquisition decisions. For example, by understanding the popularity of "Grammy Awards" in different regions, executives can make strategic acquisitions that will have the highest ROI. They can also use demand data to assess a TV series' ability to drive subscriptions and mitigate churn.
Additionally, demand data can inform pre-release marketing campaigns, as it provides insights into the show's current audience tastes and preferences. By understanding who the best talent, TV shows, or brands that they should partner with to expand their audience. Moviemakers can create partnerships that will help grow their audience base and increase their revenue potential.
An analysis of "Grammy Awards" can also help executives at a talent agency understand their clients' brands better. They can use demand data to power affinity analysis and understand which TV shows will help them to acquire or retain subscribers. By understanding the popularity of their clients' TV shows, they can make better decisions about their clients' brand partnerships and collaborations that maximize their revenue potential.
Finally, demand data can be used to benchmark content against other titles available on the market. By comparing the performance of "Grammy Awards" in the last 30 days with other TV shows in the same genre, entertainment executives can determine how their content stands up against the competition, helping them to make more informed programming decisions.
This is Grammy Awards's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Grammy Awards travels internationally.
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Acquire the best shows from partners such as CBS to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Grammy Awards), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Grammy Awards is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Grammy Awards, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Celebrity Reality), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2 p.m. PST using global demand data from Parrot Analytics for Grammy Awards in the United States. We provide our partners with valuable content analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.