The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The demand data for Gran Hermano Argentina can be used by entertainment executives in a variety of ways to make informed decisions.
Content Valuation - Executives can use demand data to determine the economic value of a show. Using Parrot Analytics' content valuation system powered by global content demand and supply, this data will reveal the dollar value contribution of any title to any platform. The high demand in the US and other countries for Gran Hermano Argentina indicates that the show is worth acquiring for SVOD or linear networks, and its audience retention ability is high, resulting in reduced churn.
Supply and Demand - Executives can use demand data to understand what type of content is in demand and exhibiting opportunities for acquisition or production. With the show's decreasing demand in the US, executives can weigh the decision of whether to continue airing the show or targeting other markets where demand is high, like Argentina and Uruguay.
Franchisability - Executives can use demand data to determine a show's spin-off potential. Unfortunately, data suggests that Gran Hermano Argentina's franchisability is poor. However, Gran Hermano Argentina's high international demand in markets like the US, Mexico, Spain, Chile, Paraguay, Colombia, and Peru suggests there might be potential for localized adaptations of the show in those markets.
Travelability - Executives can use demand data to analyze a show's international demand relative to its home market. For Gran Hermano Argentina, the demand in its country of origin is significantly higher than the demand outside Argentina, indicating the show's limited travelability.
Programming Decisions - Executives can use demand data to make programming decisions such as when and how to release a show. The show's March audience demand data shows that demand spiked at the end of the month. Executives can take advantage of this data to work out when best to release the show in its markets, based on when demand is highest.
In conclusion, using Gran Hermano Argentina's demand data, executives can determine the economic value and audience retention abilities of the show. Executives can also weigh the decision of whether to continue airing the show in markets with declining demand or concentrate on high-demand markets in Argentina and Uruguay. Finally, executives can use demand data to make programming decisions such as optimizing the marketing campaign ahead of the premiere or determining the best release strategy for the show.
Gran Hermano Argentina's travelability to the United States in the last 30 days is 41%, which means that the audience demand for Gran Hermano Argentina is 41% of the demand in its country of origin, Argentina. Click through to another market to discover how well Gran Hermano Argentina travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. Telefe, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Gran Hermano Argentina.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Gran Hermano Argentina from partners like Telefe.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Gran Hermano Argentina? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Telefe to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from Telefe by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Gran Hermano Argentina. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Telefe to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Gran Hermano Argentina), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Telefe by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Gran Hermano Argentina, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Telefe‘s Gran Hermano Argentina is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Telefe and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gran Hermano Argentina, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Housemates Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2 p.m. PST using tv demand analytics from Parrot Analytics for Gran Hermano Argentina in the United States. We provide our partners with valuable TV industry competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.