The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive at an OTT platform or SVOD platform, analyzing the demand data for "Grand Designs" can inform more informed licensing or acquisition decisions, and content valuation. Despite the decreasing demand trend recently, "Grand Designs" has 8.0 times higher audience demand compared to the market average show over the last 30 days in the United States, making it a valuable asset to any platform for licensing. Moreover, with only 8.6% of shows with this level of demand, the show is an outlier in terms of popularity, indicating that it is an exceptional title that can draw in subscribers.
Additionally, the Parrot Pulse for "Grand Designs" provides six independent measurement dimensions of the show's global performance across all platforms, including audience demand, travelability, momentum, franchisability, and reach. By looking at this data, the show appears to be a lucrative investment. With outstanding longevity, momentum, and franchisability, "Grand Designs" can also be a valuable asset for a content distributor or TV series financing company to consider for licensing or acquisition purposes.
Furthermore, travelability and reach measures can help TV executives to plan the best distribution strategy for "Grand Designs" to ensure that the show reaches a broader and more diverse audience beyond the United States. Additionally, identifying which markets outperform the demand of the average TV show, like Netherlands and the UK, can reveal which markets to prioritize for distribution.
Lastly, understanding the audience’s interests can help entertainment talent agencies and TV production companies curate new content ideas based on successful existing content. By knowing which shows - such as "Shetland," "Taskmaster," and "Peaky Blinders" - perform well with "Grand Design" fans, TV executives can develop strategies to create new content based on popular themes. Demand data, therefore, helps a TV executive to make informed decisions about content valuation, programming, acquisition, and distribution, ultimately resulting in a successful and profitable investment.
Grand Designs's travelability to the United States in the last 30 days is 73%, which means that the audience demand for Grand Designs is 73% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Grand Designs travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Channel 4‘s Grand Designs is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Channel 4 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Grand Designs, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Property Reality), using our globally standardized Demand Expressions® metric.
This page has been updated on March 28, 2024, 7:11 a.m. PST using demand datasets from Parrot Analytics for Grand Designs in the United States. We provide our partners with valuable television industry capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.