The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a valuable tool that entertainment executives can use to make more informed content and acquisition decisions, program their content and distribute it more effectively. One example of how demand data can be used to analyze a TV series is the case of "Green Eggs And Ham," an animated series based on the popular Dr. Seuss story.
One way that demand data is relevant to content valuation is that it allows executives to determine the dollar value contribution of a title to a particular platform or region. In this case, the demand for "Green Eggs And Ham" is revealed to be 3.3 times the average show in the United States over the last 30 days. This means that the show is worth more than a typical show in the current US market. Over the last 90 days, the demand for the show has also increased, indicating that the show may continue to grow in value over time.
Demand data can also be used for content acquisition decisions. Knowing the shows that fans of "Green Eggs And Ham" like, such as "Sesame Street", "Bluey" and "Curious George," allows content distributors and studios to understand the particular audience for this particular show and to acquire content that complements it. They can also use this data to produce a spin-off or a franchise from the show. In the case of "Green Eggs And Ham," its franchisability is poor, but this data can still be used to guide the creation of new intellectual property.
Demand data can help executives make more informed programming decisions because they can determine how popular a show is and how long it has maintained its popularity. "Green Eggs And Ham" has maintained good audience demand, but its longevity is poor, meaning that its popularity is not sustained over time. Based on the data, executives can decide how long to continue to program the show, and when it might be time to replace it with a new show or serie.
Finally, distribution decisions can be taken based on demand data from selected markets and the travelability aspect. For "Green Eggs And Ham," the US is the show's number one market globally. However, its travelability is poor. The global performance of the show in each market allows executives to determine which regions or countries to focus on distributing the show, if at all. knowing how well a show ranks in different regions allows executives to make more informed judgement regarding if to acquire right for distribution rights or not.
In conclusion, demand data enables entertainment executives to make data-driven decisions when it comes to content valuation, acquisition, programming, and distribution. In the case of "Green Eggs And Ham," executives can analyze the show's audience demand, peak and average demand, popularity over time, possible spin-off potential, and where it performs best internationally, to make informed decisions concerning its continued programming, marketing in different regions, and possibly future franchising or IP creation.
This is Green Eggs And Ham's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Green Eggs And Ham travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Green Eggs And Ham, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:02 p.m. PST using television demand analytics from Parrot Analytics for Green Eggs And Ham in the United States. We provide our partners with extensive television know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.