The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the audience demand for a TV show like "Guru Aur Bhole" can be highly beneficial in making informed content decisions, acquisition decisions, or distribution decisions. By analyzing audience demand data, you can gather valuable insights into a show's performance and its global appeal. Here are some ways that demand data can help:
Content Valuation: One of the primary uses of audience demand data is to determine the monetary value of a TV show. By analyzing demand metrics such as average demand and the show's rank in a particular region, content valuation systems can provide recommendations on how much a show is worth and its potential to drive engagement and subscriptions.
Programming Decisions: Audience demand data can inform TV networks, program directors, and heads of development in making programming decisions. For instance, if "Guru Aur Bhole" ranks #2616 in the United States, knowing that only 8.6% of all TV shows have this level of demand can provide insight into how to promote the show to increase its rankings.
Distribution Decisions: Both OTT and SVOD platforms need to ensure they acquire the right content to appeal to their audiences to grow their businesses. Understanding audience demand data can inform distribution decisions based on a show's demand in various markets. For example, learning that India is the show's number one market in the world means that the show would likely be more in demand in India and can guide licensing and distribution negotiations.
Franchising Decisions: For entertainment talent agencies and TV production companies, analyzing audience demand data can inform franchising decisions for TV shows with potential spinoff prospects. Insights like the show's lack of potential franchisability can help talent agencies avoid overexerting their resources on certain shows.
Marketing: Understanding audience demand data can help optimize pre-release marketing campaigns for TV shows as well. Knowing that while the demand for "Guru Aur Bhole" has been slipping over the past month can inform strategizing marketing campaigns just ahead of the peak of the show's demand spike.
In conclusion, by leveraging demand data about TV shows such as "Guru Au Bole," entertainment executives can make more informed content decisions, acquisition decisions, or distribution decisions that can ultimately lead to better engagement, increased subscriptions, and higher revenues.
Guru Aur Bhole's travelability to the United States in the last 30 days is 54%, which means that the audience demand for Guru Aur Bhole is 54% of the demand in its country of origin, India. Click through to another market to discover how well Guru Aur Bhole travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Guru Aur Bhole.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Guru Aur Bhole from partners like Netflix.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Guru Aur Bhole? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from Netflix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Guru Aur Bhole. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Netflix to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Guru Aur Bhole), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Guru Aur Bhole, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Guru Aur Bhole is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Guru Aur Bhole, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:02 p.m. PST using global television demand data from Parrot Analytics for Guru Aur Bhole in the United States. We provide our partners with extensive television industry insight to help them drive better and more informed content sales strategies. Contact us today to find out more.