The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, how can you use the demand data of "H2O: Just Add Water" to make informed content or acquisition decisions?
Firstly, content valuation can provide an economic value of a title to any platform in any region. Using Parrot Analytics demand data, you can calculate how much "H2O: Just Add Water" contributes to revenue from audience engagement. You can also assess the value of exclusivity, or how much this show is worth to others. By analyzing the demand data, you can determine how much to spend on the content.
The data on the genre percentile ranking of this show at 93.5% indicates that it has higher demand than 93.5% of all drama titles in the United States. Therefore, executives looking for new drama content can use this information to identify what to acquire or produce next by leveraging user demand.
Secondly, the Parrot Pulse provides an independent measure of a title's global performance, including travelability, momentum, franchisability, reach, and longevity - all important indicators for distribution and programming decisions. For instance, since travelability shows okay international demand for "H2O: Just Add Water," executives might consider optimizing this show for the global market to support the platform’s expansion.
Thirdly, executives can look to identifying content consumption patterns from fans of "H2O: Just Add Water" over the last 30 days, as this can help to determine different, yet similar, content that might be of interest to those fans. For instance, executives could look at integrating horror, reality competition, and science fiction programming considering the fans of "American Horror Story," "Big Brother Reindeer Games," and "Doctor Who" also like "H2O: Just Add Water."
Lastly, executives looking to keep their current audience subscribed or acquire more subscribers can use demand data to address questions like: which titles should we buy if we want to keep or grow our audience? In this case, with a 30.5% increase in demand for the show in March 2024, executives may consider strategies to maintain this trend in audience engagement.
H2O: Just Add Water's travelability to the United States in the last 30 days is 227%, which means that the audience demand for H2O: Just Add Water is 227% of the demand in its country of origin, Australia. Click through to another market to discover how well H2O: Just Add Water travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. Network Ten, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as H2O: Just Add Water.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as H2O: Just Add Water from partners like Network Ten.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for H2O: Just Add Water? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Network Ten to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from Network Ten by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as H2O: Just Add Water. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Network Ten to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. H2O: Just Add Water), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Network Ten by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as H2O: Just Add Water, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Network Ten‘s H2O: Just Add Water is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Network Ten and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for H2O: Just Add Water, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 18, 2024, 2 p.m. PST using television demand datasets from Parrot Analytics for H2O: Just Add Water in the United States. We provide our partners with extensive entertainment industry capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.