The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Halloween Baking Championship TV series has been analyzed using demand data, and it reveals various significant insights that can inform content decision-making, acquisition, and programming regarding the series. First of all, demand data can be used for content valuation answering questions such as how much the series is worth, what is the value of the content library, or how to calculate the ROI a particular title can bring to any given platform.
The demand data reveals that "Halloween Baking Championship" has 1.9x audience demand in the United States, ranking first among its global top markets. This data, together with the fact that "Holiday Baking Championship," "Spring Baking Championship," and "The Great Canadian Baking Show" are related shows that fans of the Halloween series also like, shows that there is an appetite for baking competition shows in the United States. This insight can be used to make more informed acquisition decisions for baking competition shows.
Additionally, the analysis shows that demand for the show decreased by 11.4% in the United States during March 2024, indicating a drop-in audience interest. This insight can inform the programming decisions for "Halloween Baking Championship" by adjusting the show's content, marketing, and release strategy to increase interest from the audience.
Further analysis of performance across six dimensions indicates that the show is good in audience demand and momentum. It is okay in longevity, reach, and worldwide audience demand, meaning that there is an opportunity for growth in these areas. A content distributor or a network targeting a specific market can use this information to optimize the content and tailor their distribution strategies.
Finally, demand data can determine the travelability of a show. The data reveals that "Halloween Baking Championship" has poor travelability, meaning that the series may not resonate well in international markets. A TV executive who wants to acquire or distribute this show in international markets can use this insight to make more informed acquisition and distribution decisions. Furthermore, by leveraging the insight that "Halloween Baking Championship" has increased in popularity over the past 30 days, executives can purchase the show a better valuation.
This is Halloween Baking Championship's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Halloween Baking Championship travels internationally.
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Acquire the best shows from partners such as Food Network to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Halloween Baking Championship), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Food Network‘s Halloween Baking Championship is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Food Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Halloween Baking Championship, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Cooking Reality), using our globally standardized Demand Expressions® metric.
This page has been changed on April 17, 2024, 2 p.m. PST using tv demand metrics from Parrot Analytics for Halloween Baking Championship in the United States. We provide our partners with meaningful OTT competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.