The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive looking for insights to help with content acquisition decisions, "Hannah Montana" offers a perfect case study on demand data insights. The show has been out of production for more than a decade, and yet it is still popular among viewers in the United States and globally.
Our demand data shows that "Hannah Montana" has an outstanding level of demand, with 9.7 times the audience demand of the average show in the United States over the last 30 days. The show's demand ranks at the 96.4th percentile in the music genre, indicating its higher demand compared to 96.4% of all music titles in the United States in March 2024.
One of the vital factors we can determine from demand data is content valuation. Using demand data, you can calculate the Return on Investment (ROI) of a specific show for any given platform. Therefore, the outstanding level of demand for "Hannah Montana" in the United States and other countries shows its baseline value and strategic asset for any streaming platform and linear network looking to engage the entertainment tastes of viewers.
Another critical decision that an entertainment executive needs to make is the content acquisition decision. Demand data can help research into supply and demand. From our analysis, we can see that channels that feature series like "Spin City," "Outlander," "The Jetsons," have audiences who are also fans of "Hannah Montana." Therefore, content decision-makers should consider the merit and potential of the linked IP before acquiring the title. Related IP could also work as alternative ways to generate income.
Furthermore, demand data can inform programming decisions that revolve around the release strategy and pricing of a show. For example, the analysis on "Hannah Montana" suggests that demand has increased by 15.4% in March 2024. A release of new episodes of the show or spinoffs could help generate more revenue for a platform or TV network that acquires the show or continues its production.
Finally, the analysis of "Hannah Montana" also provides insight into the show's longevity and momentum over the years. The show has been out of production for more than ten years, indicating that content executives' decisions have a significant impact on the sustainability of a show or series. Through demand data, executive can analyze audience sentiment overtime and uncover under-monetized titles in a show's catalog that still resonate with viewers and require less marketing spend.
In conclusion, demand data analysis provides valuable insights that can inform content acquisition, programming, distribution decisions, and content valuation to help entertainment executives make informed decisions. The demand data on "Hannah Montana" shows the show's outstanding demand in the US, enabling the show's revaluation and potential spinoffs or reboot.
This is Hannah Montana's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Hannah Montana travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s Hannah Montana is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hannah Montana, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Teen Sitcom), using our globally standardized Demand Expressions® metric.
This page has been amended on April 18, 2024, 2 p.m. PST using demand analytics from Parrot Analytics for Hannah Montana in the United States. We provide our partners with essential subscription-video-on-demand insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.