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What is Demand? Why Demand? Industry Products Insights
TV ratings for Hannibal in the United States. NBC TV series

Hannibal

Original TV Network:
NBC
Genre:
Horror
Release type:
Network
IMDB Rating:
8.6

Explores the early relationship between renowned psychiatrist Hannibal Lecter and a young FBI criminal profiler who is haunted by his ability to empathize with serial killers.

How well is this TV series doing in the United States?

Last 30 days
23.5x Difference from market average outstanding
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

The Power of Demand Data: Unlocking Hannibal's Success Through Informed Content Decisions

Parrot Analytics Insights - January 2024

As an entertainment executive, you can rely on demand data to make better content, acquisition, distribution, and programming decisions. To illustrate this, let's take a look at "Hannibal," a TV series that aired from 2013 to 2015. Using Parrot Analytics' demand data for the month of January 2024 in the United States, we can uncover actionable insights that can help executives like you make better content decisions.

One of the ways that demand data can help executives is by enabling them to perform content valuation. Demand data shows how valuable a content is based on its audience's demand. For example, "Hannibal" has an audience demand in the US that is 23.6 times the average show in the US over the last 30 days, indicating a high degree of value. Secondly, demand data can help you determine how much to spend on content. In this case, the high demand for "Hannibal" indicates that it is worth investing in.

Demand data can also help entertainment executives in acquisition and distribution decisions. For instance, by examining the top 10 global markets where "Hannibal" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets. The US is "Hannibal"'s number one market globally, with an outstanding audience demand of 16.9x. The data also reveals that "Hannibal" has outsized demand in China, thereby providing an opportunity to acquire and distribute the show in this market.

Moreover, demand data can help you make better programming decisions. For instance, the data shows that "Hannibal" achieved the peak rank of #107 in the United States, and moved up in its rank by 25 spots during January in the United States. Additionally, it ranks at the 99.6th percentile in the mystery genre in January in the US, indicating strong programming potential. By using demand data, you can optimize your programming schedule to ensure that the show is given its best chance of performing well.

Demand data can also help talent agencies make talent portfolio decisions. In the case of "Hannibal," the show appeals to audiences who also enjoy shows like "Doctor Who," "Game Of Thrones," "Loki" and "The Witcher," among others. This information can be used to assess talent and genre affinities and optimize partnerships with brands or talent.

Finally, demand data can assist in franchise decisions. In the case of "Hannibal," demand data reveals that franchisability is outstanding, indicating the potential for spin-off opportunities within the IP. This information can be used to identify other show franchises that have a similar audience demographic and acquire them to cater to a loyal fan base.

Overall, demand data can be used to help entertainment executives like you make more informed decisions regarding content valuation, acquisition, distribution, programming, talent portfolios, franchise, and overall business strategy. By leveraging demand data, you can optimize your content-related decisions and increase the likelihood of creating successful and valuable shows.

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More news about Hannibal:

How fast is demand for Hannibal growing?

Last 30 days
-0.4% Change in demand
On a rolling 30-day average basis, we compare TV demand in the United States for Hannibal to the preceding 30 days: Demand has decreased by -0.4%

Horror performance

Last 30 days
99.0% Percentile rank
Hannibal ranks at the 99.0th percentile in the Horror genre. This means Hannibal has higher demand than 99.0% of all Horror titles in the United States
Title position in Horror
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
100% Home market travelability

This is Hannibal's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Hannibal travels internationally.

Powering the content industry

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Capture more value from global content opportunities

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Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Horror genre and assess the strengths and weakness of the competition’s content e.g. NBC, leading to increased commercial efficiency and ROI.

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Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Hannibal.

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Produce with confidence and mitigate downside risks

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    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Horror. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Hannibal from partners like NBC.

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Fuse art with science for the next global hit

Industry
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    Deploy high impact marketing campaigns for pre-release titles.
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Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Horror) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.

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Lead global content negotiations with authority

Industry
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    Build more robust financial models that adjust immediately to consumer trends.
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    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
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    Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.

Are you seeking distribution for Hannibal? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as NBC to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.

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Maximize advertising revenues from new audiences

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Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from NBC by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Hannibal. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.

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Industry
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    Deploy high impact marketing campaigns for pre-release titles.
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Acquire the best shows from partners such as NBC to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Hannibal), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

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Command your niche with maximum net subscriber adds

Industry
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    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
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    Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
  • People-Diverse Created with Sketch.
    Acquire the best shows with the highest expected platform ROI by leveraging global TV demand data.
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    Target content to the individuality of your audience segments with demand-based content taste clusters.
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Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.

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Deploy high impact entertainment marketing strategies across all genres including Horror. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Hannibal, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.

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Discover more insights

Over the last 7 days, people who watch Hannibal also watch:

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DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

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$99
USD per month
Pay monthly
None

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hannibal, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.

This page has been refreshed on Feb. 23, 2024, 1:02 p.m. PST using tv demand analytics from Parrot Analytics for Hannibal in the United States. We provide our partners with valuable entertainment industry expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.