The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives, understanding the value of content is essential to making informed decisions regarding content acquisition, production, and distribution. Parrot Analytics proprietary demand data can be used to help executives make decisions regarding content in various stages of production. Harley And The Davidsons is an excellent example of how executives can leverage demand data to make more informed business decisions.
One of the first ways that demand data can be used to inform content decisions is through content valuation. With audience demand exceeding 3.0 times the average show in the United States over the last 30 days, executives can use data to estimate the dollar value contribution of Harley And The Davidsons to any platform and in any region. This valuation system reveals how much a title is worth, helps identify its value as a strategic asset to a streaming platform, and monitors how it performs regarding churn and driving subscriptions.
Regarding programming decisions, demand data can help executives understand how well their productions and acquired content are performing with audiences globally. For example, executives can use demand data to answer questions like which titles should be acquired to retain customers and grow subscribers, what genres and themes have the most significant demand in their local markets or globally, and what titles, genres, and stars are driving engagement across the platform's other content catalogs.
Distribution decisions are instrumental in driving engagement with content and ensuring the content reaches the right audience. Demand data can be leveraged to map local whitespace, understand what content is most popular in different regions and locations, and determine the best release strategy for content. Additionally, demand data can be used to identify local competitors and optimize local marketing campaigns to accelerate their content's penetration and reach.
Applying demand data in content decisions can also help studios and entertainment talent agencies understand how well a show fits on a particular platform. They can use this data to identify similar content available on the market and how their content compares, uncover under-monetized titles, and quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog.
In conclusion, viewing content through the lens of audience demand data is invaluable to entertainment executives. By valuing content and identifying industry whitespace, studios, entertainment agencies, and networks can identify content that resonates with audiences and optimize their content strategies to maximize their global and local reach. Parrot Analytics' demand data can help networks and studios make informed choices by providing a nuanced understanding of content value over time, ensuring successful content production, acquisition, and distribution.
This is Harley And The Davidsons's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Harley And The Davidsons travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel‘s Harley And The Davidsons is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Harley And The Davidsons, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Docudrama), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 29, 2024, 7:18 a.m. PST using global tv demand datasets from Parrot Analytics for Harley And The Davidsons in the United States. We provide our partners with smart television industry competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.